Sony Set to Roll out VAIO E14 Series across Region
Published May 13, 2012
Sony (www.sony-mea.com), the leading consumer electronics brand, today announced the new VAIO E14 Series, a 14-inch notebook with stylish new ‘wrap design’ and long battery life, is set to be rolled out across the region in May.
Ideal for stress-free everyday computing, the laptop is equipped with third generation Intel® Core™ i5 and i7 CPU with AMD Radeon™ HD 7670M discrete GPU (VRAM: 1GB).
The light-weight VAIO E14 stands out from the crowd with its soft and subtly reassuring ‘wrap design.’ Available in five refreshing colors including white, black, pink, silver or gun metallic, its design is accented by complementary color flourishes around the notebook’s edge , touchpad and keyboard. The device also comes with a premium diamond-cut finish VAIO logo on the lid and a ‘personalization kit’ comprising matching mouse and keyboard skin.
The battery life of up to 5.5 hours is enhanced by the discreet GPUs that automatically switch off to boost battery life when less graphic-intensive tasks are being performed. The efficient VAIO Display, energy-saving processors, and the on-board optical drive that shuts down to zero power consumption when on stand-by or sleep mode further stretch the battery’s endurance capacity.
Featuring the new ‘Rapid Wake + Eco’ energy-saving mode, VAIO goes into an ultra-low power deep sleep, keeping all your data safe for up to ten days . Once the PC’s lid is opened, the laptop is up and running in seconds, with the files exactly as they were left.
Sony’s xLOUD and Clear Phase technologies enhance volume levels without distortion for impressive-sounding movies and games. Alternatively, one can switch to Dolby® Home Theatre® V4 for rich, cinema-style audio.
Video chats are now of upgraded quality with the built-in ‘Exmor for PC’ HD web camera. The feature has the capability to deliver sharper details, higher contrast and rich colors, even in low light conditions while other web cameras struggle with grainy, fuzzy images.
The generously-sized multi-gesture touchpad offers a large clickable surface for intuitive, ‘button-free’ control. There is plenty of space to navigate pages, edit photos and more with fingertip scroll, flick, pinch/zoom and pivot movements.
Gesture Control allows users to interact with the laptop using spontaneous hand movements through the web camera. One can move though web pages or photo gallery, PowerPoint slideshows, pause music playback, or adjust music volume up or down with just a flick of the hand.
VAIO also makes for a handy ‘any time’ charger in the absence of a quickly accessible AC socket. Users just need to plug in their phones via USB, even when the computer is switched off or in sleep mode.
To further increase the usability, VAIO E14 comes equipped with comfortably-spaced isolation backlight keyboard for error-free late-night typing.
Equipped with PlayMemories Home, the new software that allows users to import pictures and videos from any camera or camcorder, the notebook helps the user instantly relive old memories. The unique feature includes camera direct viewing, 3D playback, external HDD direct viewing and 3D short-movie creation. One can even transfer the files to DVD or Blu-ray Disc™ or upload them on to social networking sites such as Facebook® and YouTube™.
The new VAIO E14 Series will be available across stores in Egypt from the first week of May.
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony’s presence in key markets in the region.
For further information, please visit www.sony-mea.com
For media inquiries, please contact:
Sony VAIO authorized dealer, International Business Systems (IBS):
Walid Samir, Marketing Manager
Telephone: +20 2 275 5300 Ext. 1180
Address: 26 Gamal el Din Dewidar, 8th District, Nasr City
E-mail: email@example.com, Internet: www.ibs.com.eg
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