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HTC Reiterates Strong Commitment To MENA Region With Introduction Of Cutting-Edge Smartphone Techonology
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HTC Corporation, a global leader in mobile innovation and design, reiterated its strong commitment to the MENA region with the strategic launch of truly unique novel products, never-before-seen in the market. The much-anticipated launch featured five new smartphones and one tablet including the industry’s first phones built entirely around social networking, three new versions of HTC’s most popular and advanced smartphones –as well as HTC’s first ever tablet, the HTC FlyerTM. The new models will be available to the public in Q2.
According to recent studies, a significant number of users access the internet using their mobile devices with more than 71% ranking email as their biggest mobile internet activity*. Meanwhile, the estimated smartphone sales penetration in the Middle East is set to hit 28.8% by 2015**. All this forecasts that social networking and smartphones will play an increasing role in youth marketing and media trends. As they have become part of their lifestyle and culture, standard phones cannot fully cater to the online and social networking demands of the youth. HTC estimates that more of the region’s youth becoming active on social networking platforms and more companies targeting the youth through this means, due to its great viral effect.
Posted by VMD - [Virtual Marketing Department]
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