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Trend Micro Smart Protection Network Reaches New Milestone: Over Four Billion Threats Blocked A Day
Published Dec 5, 2009
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Security Made Smarter: By the Numbers
Between Q3 2008 and Q2 2009, Trend Micro Smart Protection Network achieved unprecedented growth. The chart below illustrates, on a daily average, how many queries users around the world send to the Smart Protection Network, and how many threats it blocks.
Security Made Evident: Third-Party Validation
Independent, third-party testers have been validating the effectiveness of Trend Micro's products and solutions powered by the Trend Micro Smart Protection Network. Whether in sponsored or non-sponsored tests, Trend Micro is consistently taking the lead.
Security That Fits: Products Powered by the Trend Micro Smart Protection Network
For years, Trend Micro recognized that the malware landscape would evolve from virus outbreaks to stealthy, hidden malware attacks designed by cybercriminals to steal personal and proprietary business data. Trend Micro products are specifically designed to guard against the latest threats victimizing consumers, small businesses and enterprises.
Security That's Better: A New Approach Was Needed
According to AV-Test.org, over 1 million new malware are generated each month. Trend Micro understood that the traditional way of blocking malware - using signature files and pattern downloads - would not only over-burden endpoints, but would be too slow to counter the speed in which cybercriminals are moving, especially since most of these threats are now coming from the Internet.
With a changing threat landscape, a new security approach was essential. Far ahead of its competitors, Trend Micro has been developing cutting-edge technologies designed to stop threats at their source - the Internet-- while also embedding multi-layered protections more deeply into the network.
Eva Chen, CEO of Trend Micro, said,"With the Smart Protection Network, Trend Micro created a new way of fighting online threats that's faster and smarter than the conventional approaches the security industry has been promoting. The value Trend Micro Smart Protection Network infrastructure provides to our customers is very simple: Minimize the risk and impact of digital threats at the lowest possible impact to their business functions and systems performance. During the past year and a half, we've been executing on this vision, expanding the Smart Protection Network beyond just a new piece of technology, but a solid foundation upon which we build innovative products that deliver protection from the cloud."
Trend Micro Smart Protection Network combines in-the-cloud technologies and TrendLabs, its global network of threat intelligence and research centers, with lighter-weight, client-based methods to ensure customers have immediate access to the latest and strongest protection wherever and however they connect - from home, on or off the corporate network, or on the go.
Reputation technology is one of the key components of Trend Micro Smart Protection Network. The company first introduced Email reputation services in 2005; Web reputation in 2006; and finally, File reputation in 2008. Through its patent-pending correlation technology, Trend Micro uses behavior analysis to correlate these cloud-based reputation databases to identify malicious threats.
Another component of the Trend Micro Smart Protection Network is integrated feedback loops that provide continuous communication between Trend Micro products, as well as TrendLabs in a two-way update stream. Each new threat identified via a single customer's routine reputation check, for example, automatically updates all of Trend Micro's threat databases around the world, blocking any subsequent customer encounters of a given threat. By continuously processing the threat intelligence gathered through its extensive global network of honeypots, customers and partners, Trend Micro delivers automatic, real-time protection against the latest threats and provides "better together" security, much like an automated neighborhood watch that involves the community in protection of others.
Posted by
VMD - [Virtual Marketing Department]
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