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Lenovo Targets Egypt’s $1.2bn IT Market With The New “Idea” Product Range
Published Dec 16, 2009
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Lenovo announced the launch of its latest range of “Idea” products in the Egyptian market. The new “Idea” products are designed to provide customers with cool, fun to use and highly reliable technology with the latest capabilities at a surprisingly affordable value. The “Idea” products target consumers and professionals who are looking to maximize entertainment and computing performance to get the job done at work and keep them connected and enjoying their computing experience as well.
According to the latest reports from Business Monitor International (BMI) Egypt’s computer hardware sales are projected at $757mn in 2009 and are forecast to reach $1.2bn in 2013. Egypt’s IT spending is forecasted to increase from $1.2bn in 2009 to $1.9bn by 2013. BMI projects a 2009-2013 IT spending compound annual growth rate (CAGR) of 12% which puts Egypt in the top tier of global IT growth markets.
“The IT sector in Egypt is rapidly growing thanks to the government’s adaptation to several initiatives such as “Computer For Every Student” and “Computer for Every Home”. With the ongoing infrastructure projects and the government support to IT developments, we believe Egypt will continue to grow into one of the key regional markets for IT vendors who seek to grow their business,” said Khaled Kamel, Lenovo’s general manager Middle East, Egypt and Pakistan.
Ralf Jordan, Lenovo’s executive director and general manager of Lenovo Eastern Europe, Middle East, Africa and Turkey added: “The current development of the Egyptian IT market is very encouraging and is the reason why we are introducing the new “Idea” product range to the country. Users are looking for thinner and lighter PCs with enhanced features and reliable technology that could provide them with excellent performance. The “Idea” line meets these requirements and offers on top a great design to an affordable price, and a breakthrough experience, thanks to its breakthrough features.”
The new range of “Idea” products launched in Egypt includes a big variety of notebooks such as the U350 and G550, netbooks such as the S10-2, S12 and All-in-Ones such as the A600.
The S10-2.
The S10-2 netbook provides enthusiasts, social networkers and mobile consumers with the latest in connectivity, entertainment and performance features to keep them better connected. It gives consumers even cooler netbook features – models with 3G connectivity, the rich sound of Dolby headphone technology for music and movies and long battery life.
The IdeaPad S12.
The IdeaPad S12 netbook offers plenty of up and running time with up to six hours of battery life to support the mobile demands of netbook users. To hold the photos, music and videos users keep onto their netbooks, the IdeaPad S12 netbook offers 160GB hard drive storage. For peace of mind in case data becomes corrupted, Lenovo’s OneKey™ Rescue System can help recover user data or system settings.
The IdeaPad U350.
Encased in a sophisticated polished silver shell, the IdeaPad U350 laptop starts at 1.58 kg and measures less than 25mm thick. While thin and light to the touch on the outside, Lenovo loaded the PC’s inside full of the latest technologies to maximize entertainment and computing performance. A 16:9 aspect ratio high definition 13.3 inch LED panel and an HDMI connector allow users to fully enjoy watching movies or other multimedia in high definition. The IdeaPad U350 laptop also packs in several unexpected features, such as Ambient Light Sensor which automatically adjusts the screen’s brightness according to the lighting environment, reducing eye strain while preserving battery life. Also, Dolby Sound Room complements the video experience by providing a high quality surround-sound audio experience. And with VeriFace facial recognition technology, they can make their face their password for easy log in.
Lenovo G550 Laptop.
Lenovo crafted the Lenovo G550 for professionals who are looking for a PC that can get the job done for work and that also has the style and design that make it ideal for personal computing. The redesigned, thinner and lighter G Series laptop features choices of either a hairline-like silver finish or a smooth and glossy slate-colored finish. Equipped with entertainment essential including a 16:9 aspect ratio panel, DVD burner/player, HDMI port on select models, users can easily display multimedia presentations at the office or watch movies at home. This laptop offers constant connectivity with WiFi, Ethernet and optional Bluetooth. It also comes with VeriFace technology and built-in cameras.
The IdeaCentre™ A600.
The IdeaCentre™ A600 boasts the power of a traditional tower PC combined with the style and simplicity of a television. The new A600 features robust processing, a gorgeous widescreen display, simple set up and an impressive range of high definition entertainment features.
Posted by
VMD - [Virtual Marketing Department]
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