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Middle East Spending On CRM Set To Increase By 30 Per Cent In 2010, Says Sage Software
Published Dec 29, 2009
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Middle East spending on Customer Relationship Management (CRM) is set to increase by 30 per cent in 2010, according to Sage Software, the leading global supplier of ERP, CRM and HRM solutions to medium and large organisations. The company added that CRM expenditures in the region tend to focus on campaign management, sales force automation (SFA), contact centre, enhancing customer experience and business forecasting, as businesses try to build a competitive edge amidst the declining economy. With focus on providing SMBs in leading economies results-driven CRM solutions, Sage Software has recently concluded a road show at the Al Futtaim Training Centre in Dubai, where CRM champion Shobha Moni, Founder of Triad Software, discussed various topics under the theme ‘Work smarter with Sage CRM’.
UAE companies need accurate and detailed insight on the performance of the business and employees at any given time so they can take advantage of any increase in demand and/or workload that improving trading conditions may present. As such, scenario planning and sales forecasting have become the priority for executives as they need to accurately capture a large enough spread of possible outcomes to cover future uncertainties. By adopting Sage Software’s CRM solutions, companies can accelerate out of the downturn by automating cashflow and collection management, getting detailed insight on business and staff performance, and responding to changing customer needs and demands, among others.
“CRM can be extremely useful in campaign management, sales force automation, and contact centre and call centre operations, but its potential goes so much further beyond these,” said Vikram Suri, MD, Sage Software. “For instance, core CRM functionality such as opportunity management can improve the effectiveness of the sales team while allowing the marketing department to focus on the most profitable customer segment. Furthermore, customised CRM solutions can ensure a consistently exceptional customer experience and enable the company to nurture long and profitable relationships with every customer.”
The primary features of ‘Sage CRM’ focus on allocating leads to sales personnel, measuring activities and timelines involved in a sales process, accurate and complete forecasting, performance tracking, and uninterrupted support to customers. The solution also addresses the information management aspect of the business by facilitating a centralised database of all customers and their activity history. Furthermore, ‘Sage CRM’ also offers customer care, mobile solutions, application integration, productivity tools, and Microsoft Outlook integration.
“A business can grow and profit during a recession if it understands the underlying dynamics of the marketplace. The challenge is for businesses to respond to changes in buying behavior in a timely and direct fashion. Sage CRM can open up opportunities for UAE companies to leverage a web-based tool to define processes and implement them with workflow and alerts capability, while integrating with outlook for Calendar, Task and Emails. Our efforts to increase awareness on the benefits of our CRM solutions is in line with our aims to help companies adequately support vital processes via convenient storage and access to information about customers across different company departments,” concluded Suri.
For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
Posted by
VMD - [Virtual Marketing Department]
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