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Intel: ‘2010 Is The Year Of Refresh’
Published Dec 30, 2009
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Intel Corporation wraps-up the year 2009 with a new and fresh start for 2010; an innovative, invigorated approach to offering the best new technologies through the Core i Family, a steady focus on education and a continued commitment to providing more energy- efficiency.
2010: The Fresh Look Forward:
Named by Intel as the “Year of the Refresh”, 2010 is the Core i family year for Intel, primarily the Core i3, Core i5, Core i7 as part of the Nehalem architecture, the fastest processor in the world. Continuing to drive Moore’s law, Intel is substantially improving the performance of processors with each new generation. By introducing the latest 32nm process technology Intel will enable companies to refresh their product lines to gain better performance, lower costs and lower power consumption.
“In Egypt, we will continue to focus on education, collaboration with governments and on being closer to the customer. Underlining the new 32nm technology, the Core i-family line-up caters to customer demands and offers smart technologies for different types of consumers. In 2010, we expect enterprises and SMBs who have cut back on spending to refresh their hardware and upgrade to enhanced energy-efficient solutions,” said Taha Khalifa, Intel Egypt Country Manager.
Despite a general economic slowdown, the Egyptian IT market’s position within the Middle East and Africa (MEA) region is on the rise, with average market growth of 16% expected up to 2013, according to a recent Business Monitor International (BMI) report.
2009 At A Glance:
In 2009, Intel decided to hold true to its original guiding principles – in the interest of long-term growth rather than short-term tactical measures. Investment in innovation was never culled - allowing the company to continue to follow the winning curve of Moore’s Law. Focused, disciplined investment was Intel’s policy during the downturn. In February 2009 Intel’s CEO – Paul Otellini – announced Intel’s continued investment in its state of the art manufacturing capabilities – over $6 billion for 2009, to ensure maintenance of the pace of innovation. Approaching the end of 2009, market reports that the IT market, and specifically the PC sector, has not registered the severe losses, especially in Egypt.
This continued growth is probably an indication of how important and central PCs and technology have become to an efficient society. Technology innovation – stimulating consumer demand- has been a significant contributor to this result. The continued investment and the efficiency drive lead to exceptional financial results in the third quarter of 2009, showing that the PC market segment is recovering nicely, with Intel’s microprocessor revenue growing 23% since the market bottomed in the first quarter. The results showed better than expected demand in the microprocessor and chipset businesses, which led to revenue of $9.4B, making this the largest second quarter to third quarter growth in over 30 years.
“Intel’s execution was strong and contributed to the improving financial results,” added Khalifa. “In review, exiting the deeper part of the recession without major damage is largely due to discipline – in terms of maintaining priorities like innovation and efficiency.”
Intel’s technology innovation – fuelled by continuous investment and governed by Moore’s Law – is uncovering the emergence of new technologies that are about to blossom in our changing environment. Looking further into the future, Intel’s vision is one of connected devices. One billion connected devices by 2015, sharing Internet content – video, images, and games – to keep in touch with friends, to source information.
Posted by
VMD - [Virtual Marketing Department]
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