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Advanced Integrated Media (AIM) Targets Broader Market Reach And Visibility With Launch Of New Distribution Division
Published Jan 3, 2010
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Advanced Integrated Media (AIM), one of the largest distributors in Saudi Arabia with annual revenues estimated at more than USD 160 million and a member of National Technology Group (NTG), has announced that it has recently launched Gulf International for Technology (GIT), its newest distribution division that will enable AIM to deliver a wider range of ICT products and services across Saudi Arabia and complement the strong growth prospects of the GCC's largest IT market. AIM further revealed that GIT will provide a comprehensive networking platform for leading global brands to optimise their expansion initiatives in the Saudi IT market, which has been valued at around USD 3.5 billion in 2009 and is expected to increase to USD 4.8 billion by 2013.
GIT is poised to sign distribution agreements with leading international brands including Epson as a start, while it is also expected to develop new business lines through the Microsoft rights held by AIM. The new brands that will come onboard will complement AIM's existing portfolio of HP products, enabling the company to further expand its market reach and deliver more value-added products and services to customers.
Bassam Abu Baker, Group General Manager at AIM said: "The launch of GIT will greatly benefit the Saudi market as we will be able to introduce new leading brands and provide better choices to consumers. This is also an important strategic move and an integral part of our long-term growth plan that will enable us to address the gradual increase in demand for IT and other technology solutions in Saudi. Furthermore, GIT will complement AIM's existing distribution network and will add greater value to our wide array of products and services, which we believe will help stimulate the growth of the IT market in the Kingdom."
Abu Baker also pointed out that the move is in no way an attempt to dilute AIM’s HP business, but instead a means to maintain its focus on HP's volumes lines while simultaneously giving supplementary brands the attention they require.
Saudi Arabia remains a vibrant IT market with increasing technology adoption across all sectors; recent statistics have revealed that computer hardware sales in the Kingdom including PCs, notebooks and accessories have been projected to reach USD 1.9 billion in 2009 and will sustain a compound annual growth rate (CAGR) of seven per cent between 2009 and 2013.
Furthermore, aggressive government spending in areas that complement economic growth such as technology adoption is likewise boosting growth prospects. According to a royal decree issued recently by the Custodian of the Two Holy Mosques King Abdullah bin Abdulaziz, the Kingdom's expenditure for the new fiscal year has been pegged at around USD 144 billion, increasing from around USD 126.7 billion in 2009.
Established in 1997, AIM is one of the largest ICT distributors in Saudi Arabia with 350 active credit resellers and operating through three sales branches throughout the Kingdom. The company has built a reputation as the preferred authorised distributor for leadings brands in Saudi.
NTG is a multinational conglomerate group with over 20 specialised ICT businesses. Headquartered in Riyadh, the company has direct and joint venture operations in the Middle East, India, Sri Lanka and USA. NTG is expanding rapidly into new geographies, setting up joint ventures, incubating new ideas and launching new ICT initiatives.
For more information, please contact:
Orient Planet PR & Marketing Communications
Tel: +971 4 3988901
Fax: +971 4 3988941
P.O.Box 23345, Dubai, UAE
Posted by
VMD - [Virtual Marketing Department]
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