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Nokia Launches Recycling Programme In Saudi
Published Jan 5, 2010
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According to a global consumer survey that saw 6,500 people around the world interviewed by the firm, only 3% admitted to recycling their phones despite the fact that they had old devices that they longer use.
Nearly half admitted to not knowing that it was even possible to recycle them.
Nokia lays claim to the largest voluntary scheme in the mobile industry with collection points in 85 countries around the world. While there are no Nokia national recycling centres in the region, unwanted phones can be dropped off at various Nokia Care points in the United Arab Emirates, Bahrain, Kuwait, Qatar, Oman, Lebanon, Jordan, Pakistan, Yemen and now Saudi Arabia.
"We are proud to launch today our take-back initiative in Saudi Arabia. Consumers can drop their old and unwanted devices, chargers and mobile accessories in the recycling bins available at our Nokia Care Centres all over the Kingdom.
This is the first step of our program and we are currently exploring opportunities to establish more take back points in the Kingdom," said Hani Ghibeh, care manager at Nokia Saudi Arabia and Yemen.
"If each of the three billion people globally owning mobiles brought back just one unused device we could save 240,000 tonnes of raw materials and reduce greenhouse gases to the same effect as taking four million cars off the road and by working together, small individual actions could add up to make a big difference," added Ghibeh.
Posted by
VMD - [Virtual Marketing Department]
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