|
|
|
|
|
Toshiba Bullish On Regional PC Business For 2010
Published Jan 20, 2010
|
Toshiba Gulf Computer Systems Division is optimistic that the PC business will thrive in FY 2010, especially for the Middle East market.
“Several market indicators signal that the notebook business will see stronger growth this year. Having seen a marginal increase in sales from the previous period, the Middle East PC industry is expected to grow over 25% across the region for this year,” company Regional General Manager Santosh Varghese said.
PC industry’s growth is seen to be further fuelled by the launch of Windows 7 from Microsoft and a new CPU from Intel. Another positive sign for the industry is the entry of new products like SMART Books and ULV-based thin and light notebooks.
“The new form factor of laptops from 13.3” to 16” is figured to become in demand for the mobile computing-driven market in the Gulf,” Varghese pointed out.
For Toshiba, sustained growth and profitability are fundamental in keeping the business sound during the current market condition. Toshiba welcomes FY 2010 with a very aggressive and sustainable Go-to-market strategy, incorporating all value chains across the market. Toshiba has over 22% market share in the consumer segment across the region, and has seen over 15% growth in regional sell out. Ideal product mix, Toshiba caters to all market segments in terms of style, usage and technology.
2009 milestones:
The year 2009 witnessed a number of highly-successful consumer-driven strategies from Toshiba, which have marked milestones in Toshiba’s four-decade history in the Middle East. In the first quarter, Toshiba created another exciting promotion through its second-installment of Toshiba Millionaire. In the same period, Toshiba introduced its brand campaign ‘Trust Toshiba,’ and introduced the blue-robot character, linking Toshiba with its market.
The launch of the region’s first Toshiba flagship store sealed the first half of the year for Toshiba, cementing its commitment with the region. The new store is the first dedicated Toshiba retail environment.
"With the different Toshiba products on display in one central hub, we are pleased to highlight Toshiba’s product superiority and show the true convergence of consumer electronics,” says Varghese.
Toshiba introduced new products and technology like upscale conversion of contents to high definition formats and Transfer Jets. Toshiba also initiated channel-focused plans like the Sell and Win staff incentive program and rewarded its partners through its annual channel awards. The same year saw Toshiba Computer Systems renew its multi-million dollar contract with Orbit Showtime as the exclusive broadcast sponsor of the English Premier League’s 2009/2010 season in the Middle East.
2010 and beyond:
In June, Toshiba will celebrate the 25th anniversary of its Notebook business. Having pioneered this segment in 1985, Toshiba continuously offers innovative technology that enhances the mobility experience of its customers.
"Toshiba has strategic plans in line for this year and will launch a new product category that incorporates the latest style and technology, which we project to strengthen Toshiba’s brand equity not only in the Middle East market but also worldwide,” shares Varghese.
Toshiba also aims to fortify its network through consolidating channel programmes which include target based rebates, sales staff training and certification, in store branding, POS support, co-promotions, demo discounts on Toshiba differentiated products and increase the offer of service franchise and pick up and drop off points for consumers. Toshiba has been in the region for almost four decades now.
"We intend to reinforce our regional business and grow with our market and our partners,” adds Varghese.
Posted by
VMD - [Virtual Marketing Department]
|
|
|
