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du Introduces Lifetime Validity On Pay As You Go®

Published Jan 20, 2010

du Pay as you Go® customers can now enjoy a lifetime of great value with the launch of the lifetime offer, which enables them to keep their du lines without having to renew it every year.

To activate the lifetime offer, customers can simply call 135 and choose option 5. Customers will be charged a one-time subscription fee of AED 20.
To ensure continuity of the lifetime offer, customers need to spend a minimum of AED 10 on their line each year. Small minimum spend will take into account all kinds of usage including national calls, international calls, SMS, data usage and monthly fees for SMS and data bundles.

“du’s Pay as you Go® lifetime validity offer presents customers with a unique, convenient and cost effective way to keep their Pay as you Go® line for life, never having to bother with annual renewal again. Another example of how du provides customers with a range of innovative solutions to continually improve their mobility experience,” said Farid Faraidooni, Chief Commercial Officer, du.

du Lifetime validity benefits at a glance:

- du customers can opt for the lifetime validity offer on Pay as you Go® simply by calling 135 and choosing option 5, with an AED 20 one-time subscription fee.

- They need to use a minimum of AED 10 on their Pay as you Go® line each year to continue the lifetime offer.

- Offer available for all Pay as you Go® customers including users of ‘Alo’ line.



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Posted by VMD - [Virtual Marketing Department]


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