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Lenovo To Focus On Middle East
Published Jun 15, 2009
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PC manufacturer Lenovo plans to launch notebooks aimed at the consumer segment for the first time in a bid to regain lost market share in the region.
The move comes despite a fall in consumer demand. Lenovo has until now produced products and solutions specifically designed for the enterprise and small and medium-sized business segments.
It has already launched a range of netbooks called Ideapads in the region.
Lenovo Group is China's largest and the world's fourth largest personal computer manufacturer after HP, Dell and Acer. In 2005, the company bought IBM's PC division.
"There is still a huge potential though the market is challenging in all segments including enterprise, small and medium-sized businesses and consumer," Executive Director and Regional General Manager Khaled Kamel told Emirates Business.
"The important point is that quality and specifications have to meet the demand. Prices will be based on supply and demand conditions in the market.
"In the consumer segment the focus will be primarily on notebooks and netbooks. The netbooks are already a hit in Egypt, where retailers have seen a highly positive response to the product. This foray will help the company to gain market share in the Middle East in the face of strong competition from HP, Acer and Dell."
"We are working on short and long-term plans to create some momentum in the market," said Kamel. "Lenovo wants to be number four in Saudi Arabia within two years as this is one of the largest markets in the region. Qatar, Oman and Kuwait are important markets too."
He said Lenovo had seen a contraction in demand for PCs but would continue to focus on this segment.
Posted by
VMD - [Virtual Marketing Department]
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