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LG Cookie Serves Up The Sweet Taste Of Touch Technology
Published Jun 15, 2009
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LG Cookie was launched in Jordan in April 2009 and widely distributed across the Kingdom in all mobile phone retail outlets, specialized electronics stores and LG's distributors' showrooms.
LG Electronics announced that its attractively-priced full touch screen handset, LG Cookie (LG-KP500), recorded over 2m unit sales worldwide in the five short months since its debut last October despite the global economic downturn.
LG Cookie was designed to allow more people to experience a taste of touch technology at an attractive price, but with advanced features usually found exclusively in premium full touchscreen handsets.
More than 1.2m gourmets have had a taste of LG Cookie in Europe, and 600,000 Cookies have been sold in Asia and the emerging markets, including Latin America.
In Korea, LG Cookie is currently the most popular handset with 100,000 units in accumulated sales as of March this year and record one-day sales of 4,500 units.
'We wanted to allow more people to benefit from the advanced touch technology that we introduced in previous touchscreen handsets.
Because of our extensive background in touchscreen handsets, we are now able to bring this innovative technology to consumers at an affordable price without compromising quality with the LG Cookie.'
said Mr. Kevin Cha, Managing Director of LG Electronics Levant.
However, the price is not the only appeal of this Cookie.
Its easily accessible multimedia features, available through widgets as well as shortcut icons, allow consumers to enjoy a fun mobile experience - such as motion sensor games - with a single touch of its 3.0-inch screen.
And the LG Cookie not only tastes great, but it looks great, too.
With its slim 11.9 mm body, the phone was originally released in four delicious colors including black, Vandyke brown, anodizing silver, and elegant gold.
The line-up has now been expanded to ten different colors. LG plans to bake more Cookies with even more color options to match a variety of personal tastes.
'LG Cookie's strong sales and the subsequent launch of similar handsets from other manufacturers prove that LG continues to be an innovative leader in touch technology,' Mr. Cha added.
The company plans to expand Cookie's availability from 40 to 60 countries as part of its push to hit 10m in sales worldwide.
Posted by
VMD - [Virtual Marketing Department]
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