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Lenovo Targets Kuwait’s $716mn IT Market With Its “Idea” PC Launch
Published Feb 8, 2010
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Lenovo announced the launch of its latest range of “Idea” products in collaboration with its Kuwaiti partner Ali Alghanim & Sons General Trading. During the launch, Lenovo met with top resellers and executives from various sectors to discuss the IT market in Kuwait and its future plans for the market. The “Idea” products target consumers and professionals who are looking to maximize entertainment and computing performance to get the job done at work and keep them connected and enjoying their computing experience as well.
Even though Kuwait was hit hard by the effects of the regional economic slowdown yet in its IT report for Q1 2010 Business Monitor International expects local IT spending to reach around US$761mn in 2010. The Kuwaiti computer hardware market is expected to reach a value of US$319mn. According to BMI Kuwait has a number of enduring strengths, including its relatively small but tech-literate and wealthy population which makes it an important regional testing ground for new products.
“Kuwait is the third largest IT market in the region after Saudi Arabia and the UAE. The market offers good opportunities for companies that are looking into investing or expanding their business.” said Ali Al-Amine, acting general manager, Lenovo Middle East, Egypt and Pakistan. “Kuwait is set to be one of the fastest growing countries in the region thanks to government’s initiatives to drive IT developments and companies from various sectors investing heavily in IT infrastructure and services.”
- Al-Amine added:
“We believe Kuwait to be a vital a market for us to target where there is a good demand for innovative and efficient technology. Users nowadays are looking for thinner and lighter PC to fit their mobile lifestyles and still provide a full feature computing experience. The new “Idea” products meet such demands as they are designed to provide customers with cool, fun to use and highly reliable technology with the latest capabilities at a surprisingly affordable value”
Commenting on the launch event Zakaria Elhaj Eid, IT & Digitals products development manager at Ali Alghanim & sons said: “The launch was a great success and it helped us to establish a direct dialogue with our key customers and target audience. Lenovo offered a live demonstration to the new range of “Idea” products which helped our customers realise its capabilities and the kind of experience it offers. Lenovo has always been very supportive and keen to provide us with training and resources to help us expand the business and meet our clients’ demands.”
The new range of “Idea” products launched in Kuwait includes a big variety of notebooks such as the U350, Y550 and G550, netbooks such as the S10-2, S12 and All-in-Ones such as the A600 and C300.
- The IdeaPad S10-2 netbook:
The IdeaPad S10-2 netbook provides enthusiasts, social networkers and mobile consumers with the latest in connectivity, entertainment and performance features to keep them better connected. It gives consumers even cooler netbook features – models with 3G connectivity, the rich sound of Dolby headphone technology for music and movies and long battery life.
- The IdeaPad S12 netbook:
The IdeaPad S12 netbook offers plenty of up and running time with up to six hours of battery life to support the mobile demands of netbook users. To hold the photos, music and videos users keep onto their netbooks, the IdeaPad S12 netbook offers 160GB hard drive storage. For peace of mind in case data becomes corrupted, Lenovo’s OneKey™ Rescue System can help recover user data or system settings.
- The IdeaPad U350 Laptop:
Encased in a sophisticated polished silver shell, the IdeaPad U350 laptop starts at 1.58 kg and measures less than 25mm thick. While thin and light to the touch on the outside, Lenovo loaded the PC’s inside full of the latest technologies to maximize entertainment and computing performance. A 16:9 aspect ratio high definition 13.3 inch LED panel and an HDMI connector allow users to fully enjoy watching movies or other multimedia in high definition. The IdeaPad U350 laptop also packs in several unexpected features, such as Ambient Light Sensor which automatically adjusts the screen’s brightness according to the lighting environment, reducing eye strain while preserving battery life. Also, Dolby Sound Room complements the video experience by providing a high quality surround-sound audio experience. And with VeriFace facial recognition technology, they can make their face their password for easy log in.
- The IdeaPad G550 Laptop:
Lenovo crafted the IdeaPad G550 laptop for professionals who are looking for a PC that can get the job done for work and that also has the style and design that make it ideal for personal computing. The redesigned, thinner and lighter G Series laptop features choices of either a hairline-like silver finish or a smooth and glossy slate-colored finish. Equipped with entertainment essential including a 16:9 aspect ratio panel, DVD burner/player, HDMI port on select models, users can easily display multimedia presentations at the office or watch movies at home. This laptop offers constant connectivity with WiFi, Ethernet and optional Bluetooth. It also comes with VeriFace technology and built-in cameras.
- The IdeaCentre™ A600:
The IdeaCentre™ A600 boasts the power of a traditional tower PC combined with the style and simplicity of a television. The new IdeaCentre™ A600 features robust processing, a gorgeous widescreen display, simple set up and an impressive range of high definition entertainment features.
- The IdeaPad Y550:
The IdeaPad Y550 provides an exceptional Hi-Definition entertainment and multimedia experience, the IdeaPad Y550 has optional latest generation NVIDIA GFX graphics for gaming and smooth HD video playback and Dolby® Home Theater™ surround sound. The IdeaPad Y550 also features JBL speakers for a rich, resonate sound.
- The IdeaCentre C300:
The IdeaCentre C300 is Lenovo’s All-in-One desktop answer to the netbook. With a stunning 20" large widescreen display, an easily adjustable viewing angle, a large internal hard disk drive, an integrated DVD player/burner, HD graphics and integrated stereo speakers, you can enjoy movies, games and more and this style conscious computing device.
For more info on Lenovo’s Idea products www.lenovo.com
For mor information:
Marwa Yehia
Eman Hussein
Spot On Public Relations
Tel: +9714 3491686
marway@spotonpr.com
emanh@spotonpr.com
Posted by
VMD - [Virtual Marketing Department]
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