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Samsung Makes Waves With Bada

Published Feb 17, 2010

Samsung Wave, which will be available globally from April 2010, is the first mobile handset to be released on Samsung's new open mobile platform - Samsung bada.

Samsung's bada platform allows mobile users to download applications from Samsung Apps, an integrated application store accessible from the device and online. App stores will be opened in up to 50 countries in 2010; whilst applications will include games, navigation, social networking, e-book, health and lifestyle apps. Apart from the bada platform, the phone offers features such as a Super AMOLED 3.3" display, a Social Hub and the TouchWiz 3.0 user interface.

The Super AMOLED has AMOLED OnCell display, featuring a high resolution WVGA (800x480 pixels) screen with mDNIe (mobile Digital Natural Image engine) technology. (DNIe technology is the display technology incorporated in the Samsung's LCD TV and LED TV lineups.)

The Social Hub feature integrates all major portals' email, IM and SNS services directly into the Samsung Wave thanks to push technology that delivers email messages, calendar events and SNS updates in real-time.

The TouchWiz 3.0 user interface includes new features such as motion UI, Smart Unlock and a customisable widget screen. In terms of its specifications, the Wave offers a 1GHz processor while also featuring multi-codec support for DivX Xvid, MP4 and WMV. It has support for virtual 5.1 surround sound and HD video (720p) as well.

"The Samsung Wave truly demonstrates our commitment to deliver rich, connected and innovative smartphone experiences to everyone," says JK Shin, President and Head of Mobile Communications Business at Samsung Electronics."Samsung Wave sees our platform vision become a reality.

For the first time, developers have the freedom to create applications across multiple platforms, for consumption on a huge range of devices. In the Wave, our developer partners can see the ocean of opportunity that is offered by the bada mobile platform and our device technology," he says.



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Posted by VMD - [Virtual Marketing Department]


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