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Maximize Your Fun At Etisalat’s ‘Reach Entertainment’ Platform
Published Feb 18, 2010
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Etisalat’s ‘Reach Entertainment’ is back with abundant thrills, packed with exciting prizes and surprises for all. The ‘Reach Entertainment’ promotion event, starting today at the Mall of the Emirates (South Galleria) in Dubai till 27 February 2010, will bring a host of entertainment inspired activities and services to visiting customers, their families and friends.
Commenting on the occasion, Haitham Al Kharusi, Vice President, Marketing Communications at Etisalat said: “From an experiential perspective, the “Reach Entertainment” platform is a great way to connect with our customers through various exciting activities, all of which allow them to enjoy Etisalat’s entertainment services along with their friends and families. With this, Etisalat continues to deliver on its promise of creating entertainment experiences for its customers through stimulating services that engage them and are based on their interests and needs.”
Etisalat’s ‘Reach Entertainment’ stand at the mall is conveniently divided in four sections, promising uninterrupted amusement, demonstrations and prizes for all visitors. An interactive island will demonstrate live Etisalat’s innovative Mobile TV service wherein customers can access a wide array of channels on the move on their 3g mobile devices. This segment also features and illustrates services such as Push-to-talk (PTT) and Video call services for Etisalat customers.
Coinciding with the first anniversary of Etisalat’s historic partnership with Football Club Barcelona (FCB) as their ‘Official International Partner’, the Reach Entertainment aims to celebrate the first successful year with all its customers by way of fun-filled services, activities and loads of prizes. At a special ‘Sport’s section of the stand, Etisalat has unlimited sports action for its sporting fans including FCB alerts, United Football League (UFL) alerts and sports alert services. The latest ‘Etisalat Barca mobile’ platform, through Etisalat’s online gateway, Weyak offers complete updated information, keeping fans close to all the FCB football action, championships and matches. At the stand, customers can browse the Etisalat Barca Mobile portal for AED 7 to access FCB videos, fun facts, profiles, news, scores and much more.
A dedicated zone of the stand showcases Etisalat Messenger, Voice SMS and MMS, services that compliment and are already gaining popularity amongst the youth in the country. The new Etisalat Messenger is one such exciting service that customers can subscribe to at the stand for AED 25 to stay connected socially with all their friends and family using the service. They can also participate in other interactive and instant contests via Voice SMS or MMS.
The engaging ‘Music’ section of the stand will bring out, amongst other services, Etisalat’s latest innovative Weyak-Vringo video ringtone service that will give Etisalat customers the ability to browse and download mobile videos, set them as ringtones and share them with other Weyak-Vringo users just by calling. Etisalat’s personalized ‘Greetunes’ and Mobile Ringtones are also a must visit on the same island.
To maximize fun on ‘Reach Entertainment’ platform, Etisalat will host a variety of activities in its entertainment zone featuring football simulation games to be played live at the stands and a special karaoke room where visitors can sing live and enter competitions by uploading their songs on Etisalat’s Weyak portal for live voting and exciting prizes. They can also participate in on-the-spot games and questions for instant prizes. On weekends, football free stylers will enchant the crowds with their free styling tricks.
Customers subscribing to any service on the stand will get a promotional bag with a bouquet of ‘Reach Entertainment’ gifts and will also qualify to enter a daily raffle draw for every subscription. With five raffle draws held each day for ten days, customers who subscribe more, get more chances to win too.
For more information:
Mohammad Okour
Mobile: +97150 8815000
m.okour@asdaa.com
www.etisalat.ae
Posted by
VMD - [Virtual Marketing Department]
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