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R&M Sees Channel Partners As Key To Continued Regional Growth

Published Feb 28, 2010

Reichle and De-Massari, (R&M, www.rdm.com), the Swiss structured cabling specialist continues to see growth in Africa as well as in key sectors thanks to its strong channel partner program and customer centric approach.

To date, the company has over a dozen on the ground partners throughout Africa to support customers in the implementation process. R&M along with its partners, provide invaluable on site advice and expertise to its customer base. Ensuring each customer receives optimal solution designs and dedicated pre and post installation support is central to the R&M customer experience. In Africa, the company has been operating in Egypt, Libya, and Sudan since 2005.

Over the past year, the company has made great strides in a number of key sectors such as the airports domain, large scale construction projects, and the telecom sector, having completed several notable projects in Egypt, Libya, and Sudan such as Marsa Alam, Khartoum, and Tripoli airports, new residential complexes and hotels and work with leading regional telecom operators. As an integral part of the projects, all installations were implemented by certified R&M partners.

Alfred Tharwat, Area Manager, Africa, noted “Our in-country channel partners have always been a key part of our success as they uphold R&M’s commitment to quality assurance. We’ve achieved numerous customer wins and have built up a loyal client base due to the expertise and dedication of our African channel partners.”

“And as we expand in Morocco, Tunisia, and Algeria, we will continue to focus on providing customers superior on the ground advice, expertise and innovative cabling solutions, in conjunction with our valued partners,” added Tharwat

R&M features an extensive cabling product range, including fiber optic solutions, 10 GB, solutions for the airports domain, enterprise cabling, and residential accessories for smart homes. The company’s product portfolio is renowned for its Swiss workmanship, zero defect components, and ease of installation.

Channel partners benefit from extensive and regular training as part of the company’s Qualified Partner Program (QPP). R&M also continuously invests in its partners by empowering them with technical expertise from highly experienced specialists sharing latest product knowledge and best practices on R&M products.

R&M structured cabling solutions cater to the growing demand by organizations and enterprises to high speed uninterrupted access to information across their networks in a secure environment. The company is one of the region’s top three players in the network sector in terms of market share. The company boasts extensive domain experience in the banking, petroleum, tourism, residential, transportation, the government sector, and is represented internationally in over 30 countries.

For more information:

Reichle & De-Massari MEA (R&M)
Alfred Tharwat
Area Manager, Africa.
T: +20 12 1406072
E: egy@rdm.com
Internet: www.rdm.com

VMD > ROOT Technologies
Ann Ruengsorn
T: +202 2267 1601 ext. 205
E: vmd@root-technologies.com



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