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Etisalat Supports Microsoft Gulf Tech.Ed Middle East 2010 As Strategic ICT Partner

Published Mar 1, 2010

Etisalat announced its partnership with Microsoft Gulf for Tech.Ed Middle East 2010 as a Strategic ICT partner. Set to run from March 1st -3rd, 2010 at the Dubai International Convention and Exhibition Centre, Tech.Ed is Microsoft’s premier technical education and networking event held across 10 global locations. At the event, Etisalat will showcase its comprehensive end to end ICT and Managed Telecom product portfolio.

Etisalat and Microsoft are collaborating on emerging technologies to create compelling solutions for customers by sharing and reviewing respective product roadmaps. The collaboration involves the development of solutions across several areas such as On-Premise and Off-Premise Unified Communications, Mobility, Hosted Business Applications and IPTV (TV over Broadband) in addition to many others.

Abdulla Hashim, Senior VP, Business Solutions, Etisalat said, “We are proud to partner with Microsoft for this event. With our end to end Managed telecom, ICT expertise and state of the art infrastructure, Etisalat can provide a very strong value proposition to drive productivity and optimize efficiencies across the value chain. Our participation at the first edition of Microsoft Tech.Ed demonstrates our commitment to drive the use of ICT for better business outcomes in association with Microsoft. This event is also an excellent opportunity for us to raise awareness about our ICT offerings for the benefit of technology professionals and demonstrate the role we play in helping companies deploy innovative solutions that enhance business performance while reducing operational costs.”

Etisalat now is playing a leading role in facilitating an ICT driven economy in the UAE. With its considerable strengths and expertise in both the horizontal and vertical dimensions of the ICT landscape, Etisalat is providing a holistic management solution to business customers through a one stop approach in association with global IT partners. Moreover, ICT is increasingly being seen by companies as a key strategic element in exploiting growth opportunities in the UAE economy. This is illustrated by projections from global analyst firm IDC which estimates the total IT spend in UAE by 2010 to be $4987.5 million which is a growth of 14% from the previous year.

Charbel Fakhoury, General Manager, Microsoft Gulf added, “Tech.Ed is Microsoft’s premier, global technical platform that provides hands-on learning, deep product exploration and opportunities for IT professionals to connect with the industry and Microsoft experts. If you are developing, deploying or managing Microsoft solutions, then Tech.Ed Middle East is the conference that will help you solve today's real-world IT challenges and prepare for tomorrow's innovations. We are very pleased to partner with Etisalat for the first ever Tech.Ed event where we will showcase our combined offerings, discuss key technology trends and share best practices that will transform and drive the success of businesses in the Middle East.”

The Microsoft Tech.Ed event features lecture-style presentations, keynote speeches by Microsoft’s leadership, a technical learning centre, instructor-led labs, as well as informal technical discussions. Etisalat executives will also deliver speeches and presentations at the event related to enhancing performance through high speed IP networks , using Microsoft Operations Framework(MOF) for ICT & service management projects and a focus on Software plus Service with Etisalat Hosted Offerings.

for more information:

Microsoft Gulf
Ayesha Karumbaya
Asda’a Burson-Marsteller
Tel: + 971 4 3344550
Email: a.karumbaya@asdaa.com

Etisalat
Mohammad Okour
Asda’a Burson-Marsteller
Tel: +971 50 8815000
Email: m.okour@asdaa.com



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