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Wave Of New Microsoft Enterprise Products Showcased At Tech.Ed Middle East
Published Mar 3, 2010
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Microsoft Gulf showcased its next generation of infrastructure and application platform products at Tech.Ed Middle East 2010 including Internet Explorer (IE) 9; Microsoft Office 2010; SQL Server 2008 R2; Visual Studio 2010 and Windows Server 2008 R2. Together with its partners in the region such as Dell, Intel, HP and AMD, Microsoft leveraged Tech.Ed to demonstrate a slew of advanced technology offerings to IT professionals, developers, partners and customers.
Charbel Fakhoury, General Manager, Microsoft Gulf said, “The essence of Tech.Ed is to showcase our current and future offerings and what makes them the most powerful platforms that businesses today are looking for to achieve significant productivity and efficiency gains along with a dynamic technology infrastructure. This is our largest technology event globally and bringing it to the Gulf for the first time is proof of our commitment to the Middle East. Together with our partners, we aim to develop leading-edge technology and increase opportunities for skills development to spread the value of information and communications technology in the region.”
Microsoft also announced the launch of two new offers for Visual Studio customers looking to upgrade to the 2010 version. The first offer enables customers who purchased Visual Studio 2005 or 2008 Standard Edition to upgrade to Visual Studio 2010 (without any level of MSDN) at the previous Visual Studio 2008 Standard Edition USD $299 retail price. This offer will be available for six months, starting April 12, 2010.
The second offer includes the additional availability of MSDN Essentials for Visual Studio Professional retail copy. MSDN Essentials subscribers will have access to three of the latest Microsoft platforms: Windows 7 Ultimate, Windows Server 2008 R2 Enterprise and SQL Server 2008 Datacenter R2 for development and test use as well as an offer for Windows Azure. Subscribers will also have access to MSDN’s Online Concierge, Priority Support in MSDN Forums and will be included in special offers from partners.
With its strong partnerships, Microsoft is committed to understanding the business and technology needs of customers in the Gulf. Dell, Intel, HP and AMD work closely with Microsoft to set the industry standards to deliver the future of enterprise technologies globally and in the region.
Dave Brooke, General Manager Dell Middle East said, “Dell and Microsoft are focused on delivering solutions that help simplify customers’ technology operations. Partnering with Microsoft in the first ever Middle East Tech-Ed gives us the opportunity to demonstrate how we can provide organizations in the Middle East with solutions that enable greater simplification and increased efficiencies at reduced costs.”
Khaldoun Aboul-Saoud, Market Development Manager for the GCC at Intel added, “The combination of Intel® hardware and Microsoft’s operating systems, promises dramatic new capabilities and efficiencies. With Windows products running on servers powered by Intel multi-core processors, businesses can now maximize control over their IT infrastructure while providing unprecedented productivity. Intel is pleased to be associated with Microsoft during Tech.Ed to help our mutual customers better manage their technology infrastructure and take advantage of the next waves of computing."
“Extending our strategic alliance with Microsoft further strengthens HP’s enterprise strategy, which is focused on empowering CIOs to align IT with business by delivering more cost-effective, scalable, secure ways of enhancing employee productivity,” said Fawwaz Qadan, ESSN Manager at HP Middle East. “We were keen to be a part of Tech.Ed so that we can demonstrate how our ongoing collaboration which will gives our customers the confidence to easily and efficiently use HP datacentre solutions with Microsoft software.”
Lastly, Dr. Gaith Kadir, General Manager, AMD Middle East, Turkey and Africa said,
“AMD has taken a leading role in driving innovation into our processors, helping to meet a compelling need in the commercial market for cost reduction, increased performance and energy efficiency. With our continued partnership with Microsoft and our presence at Tech.Ed, we aim to expand the reach and benefits of our latest products and technologies.”
For more information:
Ayesha Karumbaya
Asda’a Burson-Marsteller
T: + 971 4 3344550
E: a.karumbaya@asdaa.com
Posted by
VMD - [Virtual Marketing Department]
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