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LG Raises The Bar For Home Entertainment With Pk550 Plasma TV
Published Mar 18, 2010
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LG Electronics, a major player in the global flat panel and audio-video devices market, has announced the launch of its new PK550 plasma TV. With its slim frame and unparalleled picture quality, the PK550 is another endorsement of LG’s commitment to cutting-edge technology and superlative design.
In a major departure from current TV design, the PK550’s Razor Frame boasts an extremely slim bezel for a truly immersive picture. Designed with the versatile consumer in mind, the PK550 is perfect for both wall and tabletop mounting, with a narrow frame that means the TV takes up much less space than other models with the same screen size. Together, the PK550’s slim form – the slimmest of any LG plasma TV –and relatively light weight make it easier than ever to blend this widescreen plasma TV into the home.
The PK550 also sets new standards for widescreen picture quality, with a range of technologies that make the picture crisper and more vivid than ever before. Among the key improvements are a new anti-reflection filter and LG’s unique Protective Skin Glass Technology, which between them reduce reflection and double imaging, and eliminate interference to create LG’s sharpest picture yet. The Dual XD Engine converts older content into near-high definition quality, while the 600Hz Max Sub-Field Driving ensures smooth viewing of even the fastest action sequences. Taken together, the PK550’s screen technologies deliver a truly peerless viewing experience.
To complement its industry-leading picture quality and design, the PK550 boasts a series of other benefits for LG’s customers. The Intelligent Sensor gauges the amount of ambient light in the room to automatically calibrate and optimize brightness, contrast, white balance and color. In doing so, it both enhances the picture and uses less electricity. Adding to its eco-friendly credentials, the PK550’s High Efficiency Module helps further reduce energy consumption, for overall savings of up to 20 percent.
All told, the PK550 offers consumers the best in TV design, picture quality and functionality, another way in which LG is helping enrich the lives of its customers.
The PK550 will be available in the UAE from mid April.
- Specifications:
- Razor Frame.
- Full HD 1080p.
- 3,000,000:1 Mega Contrast Ratio.
- Protective Skin Glass.
- Dual XD Engine.
- THX.
- 600Hz Max Sub-field Driving.
- Picture Wizard II.
- Bluetooth.
- HD DivX.
- USB2.0 / HDMI(V.1.3 with Deep Color).
- AV Mode.
- Clear Voice II.
- Invisible Speaker.
- Infinite Sound.
- Intelligent Sensor.
- Smart Energy Saving Plus.
- APS (Auto Power Save).
For more information:
LG Electronics Inc.
Hamad Malik
Director Marketing & Corporate Communication MEA
T:+9714-3340066
F: +9714-3370515
hamad@lge.com
LG-One
Helen Manson
T: 971 4 3344930
F: 971 4 3344923
E: Helen.Manson@lg-one.com
Posted by
VMD - [Virtual Marketing Department]
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