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du Forms Strategic Partnership With Red Bull, Supporting High-Energy Events In The UAE Throughout 2010
Published Mar 21, 2010
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In-line with its strategy to bring consumers added value and diverse lifestyle experiences, du has teamed up with Red Bull as the Official UAE Telecom Partner for a series of high-energy Red Bull events scheduled to take place in the UAE.
The exciting partnership, which will take-off with the Red Bull Air Race on Abu Dhabi’s Corniche during March 26/27, will keep momentum throughout the coming year with a series of major events, to be announced in the coming months.
“Like du, Red Bull is an innovative brand that uses fresh and exciting ways to reach out to and engage with customers,” Hala Badri, EVP, Brand and Communications, du. “We always want to offer our customers the best in services and the best in lifestyle experiences, so we are thrilled to be actively involved in a number of exciting events planned for the UAE.”
Red Bull is currently rolling out a rich and exceptionally diverse portfolio of events across the UAE this year; the Red Bull Air Race being just one example of the exciting events in the company’s innovative 2010 calendar.
“We value this partnership as being a perfect fit, bringing together du’s youthful, trendy image and Red Bull’s dynamic events calendar,” said Alberto Chahoud, Red Bull Area Communications Manager, Middle East and Africa. “The synergy between both leading entities will definitely create an engaging platform for all of our consumers in all our events planned for the year ahead.”
“We are proud to always offer the public breakthrough Red Bull events, whilst offering partners a variety of unique opportunities to connect with their consumers, through unconventional marketing platforms such as the Red Bull Air Race,” concluded Chahoud.
For more information:
Saugat Chatterjee
PR Manager, du Channels Communications & Brand
M: +971 55 9367045
E: saugat.chatterjee@du.ae
Mayssam Hamadeh
Manning, Selvage & Lee
T: +971 4 3676 324
M: +971 55 495 6484
F: +971 4 367 2615
E: mayssam.hamadeh@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
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