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Samsung Redefines Home Entertainment With Global Availability Of World’s First Full HD 3D LED TV & First-Time Offering Of DreamWorks Animation’s Beloved Shrek Film Collection In 3D
Published Mar 29, 2010
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Samsung, a market leader and award-winning innovator in consumer electronics, now made another stride toward redefining the home entertainment experience by officially announcing the world’s first-available Full HD 3D LED TV and full lineup of 3D home entertainment products to consumers worldwide. Samsung also announced the expansion of its strategic alliance with DreamWorks Animation SKG, Inc. (Nasdaq: DWA) to feature an exclusive offering of the Company’s beloved Shrek film series – which to date has grossed over $2 billion in worldwide box office – in its entirety in 3D for the first time ever.
To make 3D TV more accessible for consumers globally, Samsung unveiled a promotional program where everyone who purchases a 2010 Samsung 3D TV and 3D Blu-ray Player or Home Theater System will receive a 3D starter kit that includes two pairs of Samsung 3D active glasses and a first time, feature-length 3D Blu-ray version of DreamWorks Animation’s 2009 release, Monsters vs. Aliens (exclusive to Samsung products). Additionally, during the second half of 2010, the most successful animated film franchise of all time – DreamWorks Animation’s Shrek film series – will be available in 3D Blu-ray for Samsung home solutions.
“Samsung has been the number one company in the global TV market for four straight years, and we remain committed to leading the market by deploying new categories of entertainment like Full HD 3D LED TVs, on which consumers around the world will be able to enjoy their favorite content, including DreamWorks Animation’s Shrek franchise, in their homes,” said Boo-Keun Yoon, President of Visual Display Business Unit at Samsung Electronics. “With the widest range of options for 3D home solutions ever, Samsung continues to lead the home entertainment industry by liberating 2D content to 3D, and creating new, immersive experiences for consumers.”
“It is an incredibly exciting time for the industry at large, as we continue to see the proliferation of 3D in theaters globally at unprecedented rates and now – thanks to Samsung’s innovation leading the charge – the capability to deliver a truly premium 3D experience for consumers in their homes. We are thrilled to be able to offer audiences the exciting opportunity to bring the world and characters of all of our Shrek movies home with them this year in 3D,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation.
The news was delivered at Samsung’s Full HD 3D LED TV global launch press conference held in New York City today, one of several global events this week created by the company to invite influencers and consumers to enjoy all the capabilities of Samsung’s 3D technology leadership.
For more information:
Mona Seif
Trans – Arabian Creative Communications (TRACCS)
28 Wadi El Nile Street / Floor 1, Suite 2 / Mohandiseen, Cairo, Egypt
T: +20.23.304.6860
T: +20.23.304.6870
F: +20.23.303.1219
E: Mona.seif@traccs.net
Posted by
VMD - [Virtual Marketing Department]
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