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Nawras Signs Electronic Recharge Agreement With Enhance
Published Mar 31, 2010
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Nawras signed an agreement with Enhance to allow this premium distributor to start offering a new, convenient electronic recharge service to customers. To mark the occasion, Tore Solberg, Nawras chief commercial officer, was joined by Dominic Myers, CEO, Enhance Operating Companies, for the signing ceremony which took place at Nawras’ main office at Al Athaiba.
Solberg thanked Enhance for working with Nawras to introduce this new environmentally friendly method of payment. He said, “Now Nawras customers have another more convenient way to buy and pay for credit and it is by working closely with our partners like Enhance that we are able to roll out this service so quickly and extensively. We are constantly looking for ways to make communication easier, more versatile and more rewarding and we are confident that this introduction of environmentally friendly e-recharge will be welcomed by our customers. I would also like to take this opportunity to thank Enhance for their valued contribution to the Nawras success story over the last five years.”
The environmentally friendly payment option of e-recharge is seen as an important step forward by both Nawras and Enhance. E-recharge helps to reduce the amount of plastic being used in the production of recharge cards as well as cutting down the corresponding packaging materials needed for storage boxes. Another advantage of providing credit electronically lies in reducing the volume of fuel needed for delivery vehicles taking new stock out to the dealers that are located all over the country.
“The signing of this agreement represents a significant investment for us but one which is welcome and entirely appropriate for a forward thinking company like Enhance,” said Myers. “It is important that we develop and evolve our business operations in line with our business partners and it is exciting to be involved in rolling out new technologies in the Sultanate, particularly ones which benefit customers as well as the environment. For over two years we have provided recycling domes for plastic bottles to a number of educational and corporate institutions and have an active Green Team working on improving our carbon foot print. We welcome the new electronic recharge system and we are encouraging our customers to move away from the traditional plastic-coated recharge cards to the new solution.”
E-recharge is now the way forward for credit purchase and it is easy to use too. The service is slowly gaining in popularity thanks to an increasing numbers of customers who are seeking environmentally friendly options as well as those who see this as a more convenient choice.
Nawras was the first telecom operator in the Sultanate to set up an extensive distribution network to make it easy and convenient for customers to buy their recharge cards close to the places where they live and work. Nawras customers were also first in Oman to benefit from e-billing which cuts down on paper consumption as well as being first to have the ability to transfer credit from phone to phone without needing a plastic recharge card.
Other initiatives to save resources such as double sided printing and recycling of paper and plastic bottles are also practised by Nawras and as part of its social corporate responsibility, this Qtel Group company supported Earth Hour earlier this week, by turning off the main lights at its three Muscat buildings as well as reducing electricity consumption at its 23 stores nationwide.
Since 2005, Nawras and Enhance have enjoyed a fruitful partnership which has further strengthened as Nawras changed from being a new mobile company to being the Sultanate’s award winning, customer friendly communications provider with over 1.8 million customers and more than 47% market share.
For more information:
Julie Amann
Press Manager
E: julie.amann@Nawras.om
Posted by
VMD - [Virtual Marketing Department]
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