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Epson Launches New Channel Rebate Programme
Published Apr 7, 2010
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Epson has announced that it has gone live with a new incentive programme for partners in Egypt and the UAE that is designed to better reward partners reselling its printing equipment. The Epson Authorised Reseller Programme will also be introduced to the Saudi channel during this month's GITEX exhibition in Riyadh. The initiative classifies partners into four categories and encompasses five product categories, consumer, business, supplies, large format printers and projectors.
"The main aim of this programme is to reward everyone working with Epson and we look forward to strengthening the communication and support to our tier-two partners," said Ahmad Qasem, Epson's recently appointed channel manager for the Middle East.
Dealers will be compensated for the volumes they achieve, taking into account differences in market size across the region.
"Targets for the UAE and KSA markets vary from US$10,000 for Bronze partners to US$300,000 for Platinum partners, except the supplies category which ends at US$200,000" explained Qasem. "In return, the incentives percentage and structure varies according to partnership category, and goes from 1 per cent up to 8 per cent. This is an aggressive percentage and I think it even exceeds what partners make on the upfront margins."
The programme will give partners access to marketing resources, portals, technical support and sales tools, in addition to discounts on demo units of between 10 per cent and 40 per cent.
Qasem added that the programme will be reinforced by the expansion of its local product support network. "We continue to work on increasing service points in the region and we now have our main service centre in Jebel Ali, Dubai. That serves as a final point of service, offering all the spare parts that are needed,” he said.
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Posted by
VMD - [Virtual Marketing Department]
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