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Microsoft Gulf Expands Partnership With ITE Distribution
Published Apr 18, 2010
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Microsoft Gulf announced its development with ITE, one of the leading regional IT distribution companies, to include Microsoft Commercial products such as Microsoft Windows, Office, and other commercial product suites available developed by Microsoft.
Previously, ITE’s Microsoft product offering included leading PC hardware such as Microsoft gaming devices, keyboards, mice, webcams, and headsets, as well as the highly demanded, Microsoft Mac Office.
The Dubai based ITE will be responsible for distributing in the United Arab Emirates, Kuwait, Qatar, Oman, and Bahrain.
“ITE Distribution’s clear understanding of the retail industry has expanded our reach and assisted in our channel expansion and growth,” said Armagan Demir, Head of Microsoft Entertainment and Devices Division Middle East. “ITE’s performance through the past year clearly reflects on our strategy to provide access to local outlets and retailers where premium Microsoft products can officially be available to the local consumer with the support that matches it.”
“We are pleased to further expand our partnership with Microsoft, and increase our product portfolio for network partners,” said Shams Jafery, Director – Business Development, ITE Distribution.”We will stay committed to offering our channel expertise and support to further increase Microsoft’s market share across the region.”
Microsoft had signed with ITE Distribution in April 2009 as an authorized distributor for Microsoft Hardware line-up and Mac Office in the region. ITE Distribution is a 19-year-strong, IT distribution company and their product portfolio includes Belkin, Iomega, Kingston, Labtec, Logitech, Palm, Symantec, Targus and Tucano.
For more information:
Tarek El-Moukachar
Account Manager
Asda’a Burson-Marsteller
T: +971 4 3344550
F: +971 4 3344556
E: b-taem@microsoft.com
Posted by
VMD - [Virtual Marketing Department]
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