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Fujitsu Unifies PC Product Lines Globally
Published May 2, 2010
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Fujitsu announced that it is unifying its personal computer lineup into three global product series the Lifebook notebook series, the Esprimo desktop series and the Celsius workstation series and will standardize its global support structure to ensure that its PC customers receive the same high level of support and service around the world.
Fujitsu now offers its acclaimed Lifebook notebooks in all major markets outside Japan. Energy-efficient Esprimo desktop PCs are now offered in Europe, the Middle East, Africa (EMEA), and throughout Asia-Pacific, excluding Japan. Celsius workstations, designed for dynamically changing IT infrastructures, are being sold throughout EMEA and Asia-Pacific, excluding Japan.
The three series will be rolled out in Japan in the first quarter of fiscal 2010, replacing the current FMV-BIBLO notebook series, FMV-Deskpower desktop series, and FMV-TEO entertainment PC series.
- Product Name Origins, Logos and Slogan:
The Lifebook series name reflects the close relationship Fujitsu maintains with its customers, from consumers to corporate users, as their "Life Partner" for notebook computing. The Esprimo name is derived from the keywords "Esprit", "Express", and "Prime", attributes designed into Fujitsu's reliable range of desktop computers. Celsius was chosen for the workstation series to reflect their durability under demanding and dynamic operating environments.
In tandem with the product lineup unification, Fujitsu has refreshed the product logos.
In addition, Fujitsu will introduce marketing campaigns to promote the customer-centric design and development principles of Fujitsu and the company's enduring goal to support its customers' new lifestyles and workstyles.
- A Global Brand for Global Customers:
Fujitsu has traditionally adopted separate marketing strategies for each region, including the use of distinctive and appealing product names, in order to best respond to the local needs of its customers. As the company expands its global PC business, the unification of the PC product names brings global consistency and helps reinforce the Fujitsu brand. Corporate customers requiring a standard global deployment of PC products will benefit from the unified lineups and integrated support structure. For customers traveling and working outside their home country with their PC, Fujitsu will offer the same high level of customer support and service worldwide.
Posted by
VMD - [Virtual Marketing Department]
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