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Definition Of Sustainable Development
Published May 4, 2010
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Sustainable action is based on the three-pillar concept of economic, ecological and social development (the “triple bottom line”), all of which interact. The concept of sustainability.
Was first brought to the world’s attention in 1987 when the Brundtland Report entitled “Our Common Future” was released by the United Nations World Commission on Environment and Development. The Brundtland Commission defined sustainable development as a development that “meets the needs of the present without compromising the ability of future generations to meet their own needs”. And although the report was published over twenty years ago now, its issues remain as topical as ever. With its report the Brundtland Commis-sion was responding to a demand for sustainable development first issued by the Club of Rome in 1972. Founded in 1968, the Club of Rome adopted a global perspective in examining the causes and inner correlations of the economic, ecological, political and demographic situation and development in the world.
R&M is guided by the Brundtland Commission’s definition of sustainabilityand has shaped its entrepreneurial activities accordingly. This means that it pursues a company policy that takes account not only of economic requirements but also of ecological constraints while striving for social equilibrium (the “triple bottom line”).
Posted by
VMD - [Virtual Marketing Department]
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