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Symantec To Offer Partners New Opportunities For Growth
Published May 12, 2010
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Symantec announced its channel strategy and vision, including planned enhancements to the Symantec Partner Program focused on helping partners differentiate their businesses, maximize sales opportunities and accelerate profitability. In 2010, Symantec will offer partners additional opportunities for growth and provide them with solutions to solve customers’ complex business issues. Under the enhanced program, which will go into effect at the end of 2010, Symantec will put an increased focus on driving partner competence in key solutions areas and providing partners with more resources, tools, incentives and sales support.
- Differentiating with Specializations:
Symantec is enhancing the Symantec Partner Program to put a greater emphasis on rewarding partner capabilities and competence. Specializations, which recognize partners with a proven expertise in a particular area of business, will become the cornerstone of the Symantec Partner Program. Specializations provide partners with the skills and experience required to deliver differentiated service to their customers. Partners achieve Specializations by meeting certain requirements that deepen their knowledge and proficiency in a solution family.
- Symantec currently offers the following Specializations:
Endpoint Management, SMB, Data Loss Prevention (DLP), Foundational Enterprise Security and IT Compliance, with more to come in the near future. The Symantec Partner Program will continue with the existing partner levels, which include Registered, Silver, Gold and Platinum. Within the enhanced program, Specializations will become essential to attaining partner levels.
Maximizing opportunities with new enablement resources
as partners achieve Specializations and deepen their expertise in Symantec solutions, Symantec will provide partners with additional resources to help drive their businesses in alignment with the market opportunities that Symantec has identified. Symantec will provide increased channel enablement tools to help partners increase their revenue around Symantec solutions and deliver more value to their customers.
Accelerating profitability with tools and incentives
to recognize partners’ investment and expertise, the Symantec Partner Program will provide exclusive benefits to specialized partners that will help increase their competitive advantage, improve recognition by customers and drive more revenue. Specialized partners will have greater access to Symantec sales and technical resources as well as financial incentives that will help accelerate the sales cycle. In turn, Symantec can bring new customer solutions to market faster with support from qualified partners who have competencies in the respective solution family.
The Symantec Partner Program enhancements will go into effect in late 2010. While Symantec partners will have a transition period to begin the process of achieving Specializations that are relevant to their business, partners can begin to maximize the benefits of the new program structure by achieving Specializations now.
- Supporting Quotes:
“Symantec is committed to more deeply integrating partners in the Middle East into our business over the next year. Our goal is to provide partners with the products, programs and incentives to keep them engaged with Symantec. We anticipate our Partner Program enhancements will enable our partners to be more profitable with Symantec solutions, drive growth opportunities and deepen their investment in partnering with Symantec.” Ramzi Itani, Regional Channel & Alliance Manager, Middle East and North Africa.
“The vision of Symantec’s global channel program is to offer opportunities for predictable, profitable growth for our Middle East partners and enable them to deliver solutions and services that protect customers’ most critical information. As Specializations become central to our program, partners will find even more opportunities to differentiate themselves and deepen their expertise in Symantec solutions and services. Symantec will deliver several new tools and resources over the next few months to help partners in the Middle East maximize sales opportunities and accelerate profitability in the new model.” Ramzi Itani, Regional Channel & Alliance Manager, Middle East and North Africa.
Posted by
VMD - [Virtual Marketing Department]
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