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Canon Demonstrates Full Professional Print Portfolio With Largest Ever Ipex Presence
Published May 18, 2010
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Underlining its commitment to professional print, Canon will have its largest ever Ipex presence this year, showcasing its complete professional print portfolio over an exhibition area of almost 2000m2. The Canon stand at Ipex will be divided clearly into zones reflecting the production challenges that Canon’s professional print customers face within the graphic arts and CRD sectors . On show will be the most comprehensive range yet of Canon professional print solutions.
These will include several imagePRESS colour and monochrome presses, many of which will be running live customer jobs managed by Helix Production Workflow. The new imageRUNNER ADVANCE PRO series of light production engines will also be seen by a pan-European audience for the first time, offering new-to-digital printers an affordable and scaleable point of entry to the benefits of digital production. Commercial printers and CRDs looking to harness the business potential of large format applications such as graphics and signage will see a selection of Canon imagePROGRAF printers, offering photo quality and optimal productivity.
All devices will be connected to a real production, services and support hub, giving visitors open access to see how Canon responds to the genuine technical and production challenges that are a day-to-day fact of life in all professional print environments. Here, visitors can find out more about Canon’s best-in-class service and support packages, and initiatives such as Advanced Operator Maintenance, designed to optimise uptime and profitability in today’s just-in-time print businesses.
“The four years since Ipex 2006 have been a period of enormous change for Canon and our professional print customers”, comments Nicholas van Santen, B2B Marketing Manager, Canon Middle East. “The last Ipex was the launch pad for the imagePRESS series, which marked Canon’s real debut as a serious contender in the production colour marketplace. Since then we’ve worked consistently to develop a world-class range of professional print technologies, solutions and business development tools, all designed to help professional printers evolve their businesses and achieve better margins by creating new value-added services.”
“In parallel with our own rapid progress in print, the market at large has experienced a crisis of confidence, fuelled by unprecedented economic conditions and a tightening of credit, and exacerbated by social trends and shifts in consumer and business behaviour”. Added Ayman Aly Professional print product manager at Canon Middle East.
“But now we sense renewed optimism, and printers are clearer than ever that their long term success depends on their ability to make positive change happen for themselves. Ipex gives Canon a perfect opportunity to help printers make the leap into new areas of business they may never have thought of,” concluded Aly.
The Canon Path to Profit is a key feature of the stand at Ipex. Visitors are guided physically and visually along the digital print value chain towards the services and applications that will help them to differentiate themselves from competitors and escape print’s ‘commodity trap’.
Canon will also offer structured business support and advice to show-goers, with a timetable of short Essential Business Builder workshops. Essential Business Builder consultants will be available on the stand throughout the show to help printers with specific queries, or to guide them on how certain solutions might help them achieve their business goals.
- Leap with Canon:
Canon will engage with printers in the run up to the show through a comprehensive cross media pre-show campaign. Entitled ‘Leap’, the campaign sets out to inspire printers and give them the confidence to come to Ipex and talk to Canon as a partner that can help develop their business in profitable new directions.
The first port of call for printers interested in seeing Canon at Ipex is the Canon Ipex microsite at www.canon-europe.com/ipex. Printers can register here, and will receive a series of personalised items, to maximise the value to them of a visit to the Canon stand.
For more information:
DNA Communications
P.O. Box: 191117, Dubai
T: 00971 4 3988490
F: 00971 4 3988491
E: info@dnacomm.com
W: www.dnacomm.com
Posted by
VMD - [Virtual Marketing Department]
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