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Samsung Extends Popular Dual LCD Camera Family With Two New Models

Published May 27, 2010

Samsung Digital Imaging Company Inc., a market leader and award-winning innovator in consumer electronics, extended its renowned 2Veiw family of digital cameras with the introduction of two new models, the PL150 and PL100. Offering Samsung’s dual screen LCD technology, the new mega-pixel (PL150-12.4, PL100-12.2) PL150 and PL100 offer a variety of updated features which will make it even easier for consumers to capture their most precious memories with family and friends, both from behind and in front of the camera.

“Samsung is proud to introduce the newest additions to our digital camera portfolio, the PL150 and PL100.” Duke Park, General Manager of the Samsung Cairo Office commented, “We have taken the most popular features and made them even better. Now, the things that make snapping flawless stills so easy, can be applied to your home videos.”

- Updated front LCD screen:

New features for the Samsung 2Veiw PL150 and PL100, allow consumers to use the 1.5-inch front LCD screen to frame video in addition to digital stills. With the PL150, consumers can enjoy 720p HD video recording at 30 frames per second (fps). An optional HDMI adaptor is also available for the PL150, so that consumers can enjoy their HD video, as well as digital still images, on an HDTV or HD monitor.

- Enhancing Samsung 2View’s renowned features:

Enhancements have been made to some of Samsung 2Veiw’s most celebrated features on the PL150 and PL100. In addition to playing a fun animation on the front LCD screen, the PL150’s and PL100’s Child Mode will also play a musical tune to better help capture a child’s attention in order to snap the perfect picture (additional animations are available for download at www.samsung.com). Taking the self-timer to a new level, the new PL150 and PL100 now extends that same functionality when recording video, so that the entire group will know exactly when the camera is rolling.

When it comes to capturing the perfect shot, the Samsung 2Veiw PL150 and PL100 include the popular Smile Shot feature, which will automatically trigger the cameras to take a photo when a smile is detected, but the addition of Couple Shot allows users to set the camera to snap a picture when the subjects in the frame tilt their heads toward one another.

- 12 Mega-Pixel resolution, large displays and advanced optics:

The new Samsung 2Veiw PL150 and PL100 come fully equipped with a true colour-filtered 12.2 mega-pixel CCD, providing sharp and detailed images. Whether taking pictures indoors or out, shooting a landscape or friends around a table, the PL150’s 5x optical zoom, 27mm-wide angle lens gives you a wider shooting range from a shorter distance. The PL150 is also paired with Samsung’s Advanced Dual Image Stabilization (IS) technology to help consumers capture crystal clear, blur-free images. The PL150’s true Dual IS combines both Optical and Digital Image stabilizers to produce sharp images without the confusion commonly found in other cameras.

- Better portraits every time:

Designed to simplify the way consumers take a photograph, Smart Auto (Still & Movie) ensures that users never have to worry about their photos being washed out, too dark or out of focus. Smart Auto (Still & Movie) analyzes key elements of the composition of the image such as colour, brightness, motion and subject and then selects the appropriate scene mode which will produce the best results possible. Similar to the way the technology analyses the composition of an image when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting that which will yield the best footage with proper exposure and color balance.

The PL150 and PL100 also feature Samsung’s Perfect Portrait System – a series of automatic technologies which take the guess work out of shooting beautiful portraits.

For more information:

Mona Seif
Trans – Arabian Creative Communications (TRACCS)
28 Wadi El Nile Street / Floor 1, Suite 2 / Mohandiseen, Cairo, Egypt
T: +20.23.304.6860 / +20.23.304.6870
F: +20.23.303.1219
E: mona.seif@traccs.net



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