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Samsung & Orbit Showtime Network Announce HDTV Media Partnership
Published May 31, 2010
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Samsung Electronics Co. a global leader in digital media and digital convergence technologies, has signed a sponsorship agreement with Orbit Showtime Network (OSN) the region’s leading Pay TV provider to support the network’s high-definition decoder roll out and channel line-up.
The agreement which will span OSN’s complete Middle East footprint from May 1, 2010 to September 30, 2011, underscores the perfect fit offered by Samsung’s high-definition televisions in maximizing the OSN HD viewing experience.
The Samsung-OSN HD partnership will offer viewers unparalleled entertainment experience with 75 premium channels including eight HD channels – such as OSN Movies, Show Sports 1 HD, Nat Geo Wild HD, and Food Network HD among others.
M. Duke Park, General Manager of Samsung Egypt said: “Our partnership with OSN marks the collaboration of two leaders in home entertainment. While OSN’s new HD decoder rollout offers the consumer unprecedented content quality and choice, as the recommended HD TV brand, Samsungs products will further enhance the consumers viewing experience. We will be leveraging our leading technologies and differentiated marketing platforms to create a long-term association with OSN to further enhance our market share in the Middle East region.”
OSN is the first and only broadcaster, in the region, to bring an exclusive bouquet of eight high-definition channels through various packages and will embark on a well planned roll out of HD decoders to the region.
Marc-Antoine d’Halluin President and CEO of OSN said: “We are very pleased to be collaborating with Samsung Electronics for our high definition decoder roll out. Our new HD channel lineup –the first in the region, and our packages in general offer huge variety of choice for our existing and potential new customers. Watching HD content on an HD ready TV will offer the ultimate TV experience for our subscriber which is an important driver for our business. It really highlights us as front-runners in the industry and we are proud to partner with Samsung”.
The HD 1080i experience with Dolby Digital plus offered by the OSN, delivers an exceptional audio-visual experience, especially when viewed on Samsung’s latest 3D LED Television which can convert 2D signals into genuine 3D content. “Our association will further enhance Samsungs market awareness across the fast-growing Middle East Consumer Electronics segment,” added Mr. Park of Samsung. “Several value added offerings will be realized through this partnership, ultimately providing consumers with the best home entertainment solution.”
At the cutting edge in television technology, Samsung will be bolstering its full line up of HD flat panel televisions with the introduction of a comprehensive 3D TV solution. These new 3D TV sets will not only provide Full HD 3D support, as seen in the cinema, but will also display high quality HD images.
For more information:
Mona Seif
Trans – Arabian Creative Communications (TRACCS)
28 Wadi El Nile Street / Floor 1, Suite 2 / Mohandiseen, Cairo, Egypt
T: +20.23.304.6860 / +20.23.304.6870
F: +20.23.303.1219
E: mona.seif@traccs.net
Posted by
VMD - [Virtual Marketing Department]
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