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Dell Set To Expand Service Offerings In Middle East
Published Jul 6, 2009
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Technology major Dell plans to expand its services business by offering consulting, managed services and cloud computing to customers in the Middle East.
Dave Brooke, newly appointed General Manager at Dell Middle East, stated, "Our services business will soon have an addition of consulting, datacentre services, Microsoft practices, client computing and remote services.
"Customers are now looking at savings, and with these next generation of services that is possible.
"Cloud computing can be utilised for better support functions and we also want to bring in packaged managed services to end-users. This can be connected with our network centres across the world. Customers can dial in and even opt for services on managed software compliance."
Dell will not have to invest in offering these services to Middle East customers as it would utilise investments it has already made globally.
"There have been huge investments into managed services - for example, in our managed services organisation in Europe - and therefore a customer sitting in the Middle East can take advantage of this service. We don't have to build a cloud, as it already exists," Brooke said.
Locally, it will be about investing in channel partners and people. Developing partner skills will be of prime importance, he said.
"Dell will make sure the ecosystem is available to the customer. High performance computing will be possible by leveraging the best of the partner network," he said.
In the services business, Dell offers direct services to customer though its products are sold by channel partners. The manufacturer started working on this model two years ago and now offers direct services.
"Traditionally, the responsibility of the product was given to the channel partner, but as our footprint grew it was expensive to support pockets of channels. Using our expertise we wanted to offer the same service levels in the Middle East like in other parts of Europe and Asia. In these areas, customers enjoy direct sales and services from DellDell," he said.
Though Dell has done well in desktops and laptops or even servers, capabilities of handling mission critical solutions required a different mindset, Brooke added. "It's not about physical hardware but the customer has to be given the comfort that Dell has taken care of the complete integration. Though the channel partner is a critical element in the overall engagement, customers want the technology company to take responsibility of the product directly," he said.
The services part of Dell is plugged into the global services of the organisation. Dell's representatives globally are responsible for services and for spare parts. Brooke said there were $5 million (Dh18.3m) worth of spare parts available in the region.
Posted by
VMD - [Virtual Marketing Department]
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