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New Format Of Electronic ‘Modhesh Friends Forum’ Aims To Enhance Technological Abilities Of Children
Published Jun 20, 2010
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The Dubai eGovernment Department has announced the launch of the electronic ‘Modhesh Friends Forum’ in a new format reflecting the diversity of the 13th edition of ‘Dubai Summer Surprises’ which features a wide range of presentations and recreational, cultural and heritage activities. The portal will enable young users to obtain information related to daily events and their exact details either through the inquiry and notification channel mDubai or the Unified Call Centre ‘Ask Dubai’ at contact number 700040000.
Modhesh Friends Forum is supervised by Dubai eGovernment and is one of the main events dedicated to children during the annual ‘Dubai Summer Surprises.’ It provides an ideal platform to facilitate discussions in Arabic and English with children between 7 and 17. Through the website (www.emodhesh.ae) children can communicate with each other, chat with the popular Modhesh mascot symbolising Dubai Summer Surprises, and participate in many activities to be held on the sidelines of the forum.
The forum for this year’s Dubai Summer Surprises will feature various sections, including ‘Modhesh Friends,’ which will help users meet new friends; ‘My Country,’ which will highlight the traditions and customs of the UAE, other Arab countries, and the rest of the world; and ‘Electronic Modhesh,’ which will cover issues related to information technology applications and the use of computers and mobile phones. A ‘Hobbies’ section includes 8 main divisions: ‘Modhesh’s Kitchen,’ ‘Modhesh’s Library,’ ‘Modhesh & First Aid,’ Modhesh’s Craftwork Activities,’ ‘Modhesh Sports,’ ‘Amazing Ideas,’ ‘Modhesh & Fashion,’ and ‘Pictures and Comments.’
Ahmed Bin Humaidan, Director General of Dubai eGovernment, said: “Dubai Summer Surprises is one of the main annual tourism, promotional and cultural events in the UAE and the region and so each year we use our electronic platform to provide clients with services and information about the diverse events and activities that are organised across Dubai. This year we updated the content of Modhesh Friends Forum to keep pace with global developments and meet the growing requirements of children in the areas of culture, technology, and entertainment.”
“The forum’s new format includes a group of new sections and a series of innovative contests and exclusive topics that promote communication and integration among children of different nationalities and backgrounds. Moreover, the forum facilitates the development of important abilities and supports creativity and innovation, especially in the area of information technology, and complements efforts to train our younger generation to be capable of building an integrated society based on knowledge,” he added.
Dubai eGovernment focused on further developing the content of the Modhesh website (www.modhesh.ae), which now includes many specialised sections providing detailed information about Dubai Summer Surprises 2010. These include ‘About Us,’ which provides a brief on the website and Dubai Summer Surprises as well as a direct link to the official website of the annual summer event (www.mydsf.ae); the ‘Events’ section, which includes the schedule of festival events; and the ‘Friends Forum’, a section for child fans of Modhesh that facilitates the exchange of useful information and meaningful chatting. There is also a special section called ‘Competitions & Prizes’ that lists the website’s various competitions and related prizes in addition to a ‘Photos and News’ section that includes photo-captioned news about the Modhesh website.
The Modhesh Friends Forum will be available from June 17 to August 7, 2010 as it is one of the most popular events among children. Last year, the forum received more than 60,000 posts from over 1,300 registered users. This year’s edition is expected to post higher traffic due to the introduction of new events and innovative contests such as ‘Best Dialogue Competition’ which is about Modhesh stories related to the use of electronic services to get to know the latest summer activities and surprises; ‘Best eCard Design,’ and ‘My Best Example in My Family’ Competitions.
For more information:
Orient Planet PR & Marketing Communications
Dubai, United Arab Emirates
T: 00971 4 398 8901
F: 00971 4 398 8941
E: media@orientplanet.com
W: www.orientplanet.com
P.O Box: 23345
Posted by
VMD - [Virtual Marketing Department]
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