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Canon Named Fourth In Japan’s Best Global Brands 2010 By Interbrand
Published Jun 21, 2010
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Canon, world-leader in imaging solutions, has retained its fourth position in Interbrand’s ‘Japan’s Best Global Brands 2010’, an annual ranking of the 30 most successful Japanese brands.
Now in its second year, the ranking identifies the brands that have managed to create and sustain strong worldwide performance in today’s competitive market. To qualify for this ranking, each brand must originate from Japan, be listed on the Tokyo Stock Exchange, derive at least a third of its earnings and have a wide public profile outside Japan.
This year, Canon’s brand value, according to Interbrand, remained the same as in 2009 at USD 10.469 billion, bucking the trend of 24 other brands which declined in brand value.
Mai Youssef, Corporate Communications Manager, Canon Middle East, said: “Canon has maintained its strong brand value and ranking this year, which is a remarkable achievement in view of the challenging global economic situation. The recognition underlines Canon's strong commitment to deliver on its brand promise by offering world-class imaging solutions that address the unique demands of businesses and consumers. Furthermore, we will build on this new milestone to further enhance our presence and share in key growth markets such as the Middle East."
Brands are ranked by Interbrand according to brand value which is calculated by working out the percentage of revenues that can be attributed to the brand and then determining a brand risk profile on its expected earnings, based on market leadership, stability and global reach.
Posted by
VMD - [Virtual Marketing Department]
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