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du Organises Innovative First-Ever ICT Forum Attended By CIOs & ICT Professionals

Published Jun 23, 2010

Demonstrating its role as a leader in telecommunication services, du concluded an exclusive event, by providing tactical and strategic guidance on ICT (Information, Communication and Technology) -related topics. During the event, the company advised CIOs (Chief Information Officers) and ICT professionals on ways to drive cost optimisations and continue to meet the service level expectation of the business.

“Focusing on optimisation and removing unnecessary cost from business operations is critical to longevity and success. Increasingly, business are realising that focusing on their core competencies and increasing revenue cannot be done while still being burdened with operating business support services. We feel that this is a highly pertinent topic, and also very timely given the severe challenges businesses are now facing in the economic climate,” commented Farid Faraidooni, Chief Commercial Officer, du.

The forum explored issues that focused on providing practical advice that leads customers to success, as well as some hot-buttons within the telecom industry. The company also showcased its highly reliable and cost-effective IP solutions that keep pace with changes in its various customers’ businesses - and with the rate of ever-evolving modern technologies.

“We have expert resources that large organisations need, and have a proven track record of working with some of the world’s leading organisations. We are committed to helping businesses thrive in a world of increasing uncertainty,” Added Faraidooni.

Through the provision of services like Managed Telephony, Managed WAN services, Managed LAN and convergence, forum participants were able to know more about how du is able to support cost savings for customers by lowering the need for dedicated in-house staff, reducing the need for expensive network management, and reducing need to purchase capital equipment.

By utilising du’s infrastructure, clients are able to optimise their ICT costs and investment and refocus their capital investment into areas that are strategic in terms of revenue generation as opposed to investing in hardware and telecommunications equipment and infrastructure. Hosting services, in particular, enable clients to manage predictable operating expenses.

In terms of Business Solutions, du today is engaged in delivering a comprehensive range of services encompassing Business Connectivity, Managed ICT, Business Mobility and eBusiness services.

For more information:

Saugat Chatterjee
PR Manager, Channels Communications
du Brand & Communications
M: +971 55 9367045
E: saugat.chatterjee@du.ae

Mayssam Hamadeh
Manning, Selvage & Lee
T: +971 4 3676 324
M: +971 55 495 6484
F: +971 4 367 2615
E: mayssam.hamadeh@dubai.mslpr.com



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