|
|
|
|
|
Toshiba Celebrates The 25th Anniversary Of The World’s First Mass-Market Laptop, And Showcases Its Engineering Mastery
Published Jun 24, 2010
|
Toshiba Europe GmbH celebrates the 25th anniversary of the world’s first mass-market laptop, the Toshiba T1100. To celebrate this milestone in computing history, Toshiba is also taking its place in defining the future of mobile computing, by announcing three new products. These include Europe’s lightest and thinnest, full-function 13” laptop, an Android-based mobile internet device, and a limited edition dual-screen Windows device. This announcement marks a significant milestone in Toshiba’s ever-expanding list of ‘World Firsts’.
Strength in innovation, with 25 years of experience
Since the launch of the world’s first mass-market laptop computer, the Toshiba T1100, April 1985, Toshiba has remained a true pioneer in the development of mobile computing. “Since that time we have proven again and again our drive to achieve leadership in technology, miniaturisation and usability. It’s not only an integral part of Toshiba’s DNA, but the way forward in mobile computing” said Sandor van der Ham, General Manager, Computer Systems Group, Toshiba Emerging Markets EMEA2. For 25 years, Toshiba’s engineers have successfully used their expertise to pioneer mobile computing devices which are designed to meet users’ needs: Toshiba has sold more than 90 million laptops3 since 1985. “We’re now on course to raise that to 100 million worldwide within the year,” said van der Ham.
- Diversification will continue:
What started 25 years ago with one new device category has grown to a diversified market. “We believe that diversification is the key building block to achieve broad user acceptance”, said van der Ham. Toshiba fuels this trend with these new devices, all designed to meet very specific user needs: “While clamshell laptops with 15’’ and larger displays will remain the primary device for content creation, there will be a growing market opportunity for innovative, smaller form factors with the smart companion AC100 and the dual-screen Libretto W100 Limited Edition as examples,” said van der Ham.
- Open standards and partner ecosystem:
To ensure that all devices meet evolving market needs, Toshiba utilises open standards and continuously evaluates new technologies. Toshiba is also actively partnering with other technology leaders to build ‘ecosystems’ around their products. The goal is to allow consumers to enjoy a seamless experience of hardware, software, content and services - regardless of the products they choose, or usage scenarios they adopt.
Holistic view of the customer’s needs
Toshiba has spent the last 25 years developing what it considers to be a ‘holistic view’ of the computing device market for both business users and consumers. As content is increasingly accessible in a digital format, people are now becoming more accustomed to a “multi-screen world” - using specific devices for any given situation.
At the heart of that world, however, is the laptop. And the Toshiba Multi Screen Vision is designed to enable people to easily share multimedia content – between their own devices and also with friends, families, colleagues and ‘the cloud’ - while also synchronising the multiple devices they use in their daily lives. "Toshiba wants to take the opportunity of the 25th anniversary of the laptop to reaffirm our commitment: to use all our technological experience and innovation to make the Multi Screen Vision a reality, and to make a significant difference to people’s ‘digital lives’," said van der Ham.
For more information:
Rosalle Macaspac
PR Manager
octOpus
T: 009714 286 8275
M: 0097450 923 7083
E: rosalle@octopusme.com
Posted by
VMD - [Virtual Marketing Department]
|
|
|
