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Brother International Corporation Gulf Honours Top Regional Partners During Its Business Planning Workshop In Cyprus
Published Jun 28, 2010
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Brother International Corporation Gulf (BICG), a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, SOHOs and enterprises, has honoured its top regional partners during its first ever business planning workshop to be held outside of the UAE. Recently staged in Cyprus, the event witnessed the awarding of Gulf Islands General Trading, which has been recognised for its significant contribution to the company’s regional colour laser printer market share. Other top awards given during the event include the ‘Gold’, ‘Silver’, and ‘Bronze’ winners, which were handed to Al Maktaba Co. Ltd (Saudi Arabia), Arabian Business Machines Co. (Kuwait), and Electronic Business Equipment Co. S.A.R.L (Lebanon), respectively.
A total of 20 key distributors from 16 countries across the GCC, Middle East and parts of African regions (excluding South Africa and French speaking African countries) were present at the event, where the company discussed its strategies towards raising revenues across its colour LED printers, colour laser, mono laser and inkjet multifunction centres (MFCs) segments this year. This is in line with the company’s growth targets, following the latest reports from IDC, which reflected a positive growth trend in the region’s printer market this year: 8.5 per cent for inkjet MFCs, 8.7 per cent for mono laser printers, 16.5 per cent for mono laser MFCs, 18 per cent for colour laser printers, and 29 per cent for colour laser MFCs.
“This yearly event to recognise the contribution of our valued partners across the region never fails to elicit a strong sense of pride among us at Brother International Corporation Gulf for successfully establishing such a powerhouse distribution network in the region,” said Shinji Tada, Managing Director, BICG. “We want to congratulate all the top achievers who have made the biggest contributions to our growth in 2009, as well as all our other distribution partners whose tireless efforts have resulted in a highly successful year as far as our revenues and expansion are concerned.”
In addition to recording the highest contribution to BICG’s regional colour laser printer market share, Gulf Islands General Trading was also named a runner-up in the colour laser MFC category. Joining the company were two other UAE-based awardees - Jumbo Electronics Co. Ltd. (LLC), which bagged the ‘Highest Consumables Sales in the Region’ award, and Marimba Computer (LLC), which emerged as the runner-up to the winner of the ‘Highest Consumables Sales in the Region’ award.
Also awarded for securing the highest regional market share were ASHRAFS W.L.L. from Bahrain (Mono Laser MFC), General Computers & Electronics Co. from Jordan (Mono Laser Printer), and Al Maktaba Co. Ltd from Saudi Arabia (Colour Laser MFC). Other winners included CANAR Office Systems from KSA (‘Best Corporate Sales’), International Co. for Engineering Agencies from Egypt (‘Best Tender Sales’), Video Home & Electronic Centre from Qatar (‘Best Retail & Mass Market Sales’), and Sagar InfoSys from Nepal (‘Best Distribution Network’). Furthermore, Al Maktaba Co. Ltd was again recognised for undertaking the best marketing initiatives in the region, while Nepali company Sagar InfoSys bagged its second win as the runner-up for the same award.
“Maintaining an interactive relationship with our distribution partners has always been a top priority for us, along with our strategic plans to maximise the opportunities across the region’s biggest markets as well as tap into new and emerging markets. This event serves as a common ground for us to ensure that we are all moving on the same direction and are rooting for a unified goal. This year, our goal is to grow our business in all segments as well as in the LED printers, and with the help of our valued partners we are looking forward to celebrating another successful year,” concluded Tada.
For more information:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
T: +971 4 3988134
F: +971 4 3988137
E: info@communigateme.com
W: www.communigateme.com
Posted by
VMD - [Virtual Marketing Department]
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