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Etisalat Offers Interactive Quickserve Browsing Service For Businesses
Published Jul 11, 2010
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Etisalat announced its QuickServe browsing service for businesses based on USSD (Unstructured Supplementary Services Data) platform, enabling businesses to provide interactive services for their end customers. QuickServe will provide businesses with a highly reliable and secure channel for customer interaction through a simple menu driven interface. Businesses can now deploy various customer-centric interactive applications like mobile banking, mobile ticketing, bill payments, mobile gaming, customer inquiries and feedback solutions and many more such value added services by using Etisalat’s QuickServe USSD platform.
QuickServe is an ‘instant messaging type’ phone service with quick response times. To provide a more interactive user experience, the USSD based browsing service allows a customer to initiate and access information from any mobile handset by typing a simple star-hash (*#) command. The menu driven service helps the customer to select and respond to multiple choices available on their mobile handset in real time. Etisalat’s Mobile Credit Enquiry service which can be accessed by dialing *123# is one such instance of a USSD service.
According to Abdulla Hashim, Senior Vice President, Business Solutions, Etisalat: “Etisalat’s QuickServe will provide a convenient and user-friendly interface, along with a fast and robust platform for businesses to enhance and introduce new customer-centric services. Through the USSD platform, businesses can ensure higher customer engagement and satisfaction by offering a wide variety of value added services in real time. This service is a great technology enabler for businesses to provide convenient, low cost services for their customers and can be extended and customised for various industries and government departments.”
Through QuickServe, Etisalat would provide specific USSD short codes to businesses to use for various services. The service is highly versatile and can be used across various verticals. Government organisations could use the service for utility bill payments and traffic fine enquiries. In the case of banks, the service could be used for balance enquiry, funds transfer and requests for statements. Airlines could use it for customers to check-in and access flight status information.
USSD messages are simple to form and easy to send. Users can directly enter the USSD string and press call/send to send the message. A typical USSD message starts with a star(*) followed by digits which indicate an action to be performed. The USSD gateway in turn can interact with external applications based on the USSD command. This allows access to a number of value added services via USSD.
For more information:
Website: www.etisalat.ae
Posted by
VMD - [Virtual Marketing Department]
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