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Satyam Unveils New Identity 'Mahindra Satyam' In The Middle East
Published Jul 8, 2009
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Satyam Computer Services Limited unveiled its new brand identity 'Mahindra Satyam' at a summit at the Palace Hotel, Dubai.
The new robust brand is set to merge the core values of the Mahindra Group and the inherent strength of the Satyam brand, in line with its commitment to maintain business continuity for its 200 existing Middle East customers.
Company officials also enumerated its top priorities, which include retaining current customers and winning back business lost as a result of the crisis; retaining key associates; acquiring new business; and exploring the best ways to realise operational and structural synergies between the two companies.
Furthermore, the company reiterated its commitment to the UAE market, which accounted for 38% of Satyam's Middle East revenues.
The new brand identity emerged following a landmark investment by Tech Mahindra Limited, a global systems integrator and business transformation consulting firm focused on the communications industry, towards acquiring 31% of the share capital of Satyam.
The investment was carried through Venturbay Consultants Private Limited, a subsidiary of Tech Mahindra, which further announced plans to invest in 20% share addition through an open offer.
Coinciding with the launch was the announcement of top level appointments, including CP Gurnani as CEO and Atul Kunwar as Head of Business Development and Operations for the Regional Business Groups (Europe, Australasia, Middle East, Africa and India); for 'Mahindra Satyam'.
The new officials have committed to making good corporate citizenship the founding block of 'Mahindra Satyam' that will guide them in seeking long term success.
The new management team will also focus on regaining the confidence of customers in the Middle East, strengthening operations and boosting the opportunities from regional clients, while maximizing resources.
Tech Mahindra has given the organization a fresh drive to adopt and inculcate the values that will broaden its growth potential, including professionalism, a 'customer first' approach, focus on quality, and value to individual dignity.
With the Middle East continuing to be a key component of Satyam's growth, the company is focusing much of its efforts and resources within the region and its regional clients.
Satyam has been in the Middle Eastern Region for close to a decade now, with 8 offices across UAE, Kuwait, Qatar, Oman, Bahrain, Saudi Arabia, Yemen, Jordan and Egypt.
It serves close to 200 customers across the region with over 160 full lifecycle implementations and a team of over 750 associates.
In the last two months, Satyam has seen extensive developments, with customer confidence steadily building up and committed employees ready to take on new challenges.
Reports also indicate the acquisition of new business from existing and new customers, even while customer retention and risk mitigation plans are seamlessly being put into action.
Majorly owned by Mahindra & Mahindra Limited, in partnership with British Telecommunications Plc.
and with total revenues of Rs 4464.7 crores as of March 31, 2009, Tech Mahindra serves telecom service providers, equipment manufacturers, software vendors and systems integrators.
Ranked among India's Top 6 software and service exporters, the company's investment in Satyam marks an expansion of its interests in other vertical markets, including financial services, manufacturing and healthcare, among others.
The re branding exercise symbolizes a union of the Mahindra Group's values with Satyam's renowned expertise.
Posted by
VMD - [Virtual Marketing Department]
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