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Redington Value Introduces ‘Partner Connect’ A Program With The Potential To Be The Largest Channel Partner Program In Middle East And Africa

Published Jul 21, 2010

Redington Value, the value-added distribution division of Redington Gulf, a leading IT distributor in the Middle East and Africa, has announced the launch of ‘Partner Connect’, a program that has the potential to be the biggest partner engagement program for the IT channel in the Middle East and Africa region. Designed as a platform for integrated vendor information such as promotions, trainings, resources and additional benefits to partners, the program encompasses over 15 brands under one umbrella that span across technology domains such as networking, voice, servers, storage, software, security and infrastructure. The company further revealed that ‘Partner Connect’ is open to all employees working within reseller organisations in the MENA region who have previously transacted with Redington’s Value Division.

By registering with the ‘Partner Connect’ program, regional partners can access relevant personalised information related to deals, offers, products, cross-selling and up-selling products, which can help them close more deals. They can also get an opportunity to contact experts in networking, voice, servers and storage, software, security and infrastructure to get assistance in developing BOQ’s. Furthermore, the program will serve as a medium by which they can get more rewards by being the first to know about incentive promotions or by accumulating points every time they do an activity on the portal.

“The ‘Partner Connect’ program was conceived out of our goal to establish a close-knit ecosystem of partners and vendors across the MENA region,” said Ramkumar B, General Manager, Value Business, Redington Gulf. “By developing this program, we are aiming to increase repeat business, drive effective communication through the channel, and improve partner delivery capability and quality. This initiative is also in line with our commitment towards developing the technical expertise as well as skills on selling new and existing products and solutions of our partners through online trainings, webcasts, and access to key reference documents related to available stock, while bringing them closer to us through a stable and secure online portal.”

To qualify for the program, an individual will have to register on www.redingtonvalue.com. If the organisation he/she belongs to previously transacted with Redington Value, it will be pre-listed; however, in case the organisation is not in the list, the individual will have to submit a request for the company’s name to be included. Upon completion of the registration process, the new member will be directed to his/her own page, which will display information including current points, recent activity history and updates on promotions and other news. Designed to promote closer interaction with its partners, the program is part of the Value Added Distributor’s aims to engage more closely with partners across the region to develop a long term relationship with channel sales executives.

“This undertaking is part of our overall strategy to empower our channel partners to expand their business by providing them with vital market and consumer information and exciting rewards. Our channel partners play a critical role in our success in the MEA region, and by instigating programs that allow them to become leaders in their domains, we are also investing in the growth of our organisation,” concluded Ramkumar B.

For more information:

CommuniGate Middle East
PO Box 66861, Dubai, UAE
T: +971 4 3988134
F: +971 4 3988137
E: info@communigateme.com
W: www.communigateme.com



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Posted by VMD - [Virtual Marketing Department]


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