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Etisalat Awarded UAE’s ‘Superbrand’
Published Jul 22, 2010
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Etisalat was awarded ‘Superbrand’ status in the UAE, at the Superbrands’ tribute event that was held at the Intercontinental Dubai Festival City to honour the UAE's strongest brands. The award demonstrates Etisalat’s distinct set of brand values characterized by a strong focus on innovation, reliability, value, customer-centricity and the firm commitment to breaking new ground in the Middle East, North Africa and beyond.
Commenting on the award, Haitham Al Kharusi, Vice President of Marketing Communications said, “Superbrands awards the UAE’s top brands and we are glad to receive this honour in recognition of Etisalat’s core brand values and achievements in the UAE for over three decades, as a reliable and trusted partner to consumers and business, offering benefits of convenience, coverage and value till date.”
Al Kharusi added, “Etisalat has been a fabric of society since the 1970’s. It is a brand that listens to and communicates with its customers in a clear, direct way with utmost importance to honesty, fairness and transparency, while also welcoming their valuable feedback and suggestions every step of the way.”
As a brand to reckon with, the company has made the UAE one of the most connected nations, with 7.8 million mobile customers on its network, 1.28 million subscribers to the fixed line network and 1.39 million Internet users. The penetration of mobile phones service in the UAE has now exceeded the 200 percent mark, the highest in the region, and comparable to the highest in the world.
Etisalat has invested over AED 5 billion to build the first revolutionary fiber-optic network in the UAE, enabling a whole new entertainment and communication experience for its consumers through its eLife services and offers.
The company’s mobile users enjoy the region’s fastest broadband speeds over its extensive 3G network and a range of services and applications such as GPRS, HSPA+, Blackberry and others. It is also the first UAE operator to launch both, the revolutionary iPhone 3G and 3GS in 2009, as it did for BlackBerry services in 2006. The Internet and broadband reach in the UAE is yet another significant achievement compared to the regional and international averages.
Etisalat has also created strong global associations through a prudent investment strategy and acquisitions in emerging markets such as Sri lanka, India, Nigeria and Afghanistan.
Ranked among the Fortune Global 500, Etisalat operates in 18 countries across Asia, the Middle East and Africa, servicing over 107 million customers out of a total population of approximately 2 billion people.
For more information:
Mohammad Okour
E: m.okour@asdaa.com
W: www.etisalat.ae
Posted by
VMD - [Virtual Marketing Department]
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