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Brother Showcases Latest Top-Of-The-Line Products During IDC's IT Managers Forum Egypt
Published Aug 4, 2010
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Brother Gulf, the Middle East subsidiary of Brother Japan, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes and offices, is showcasing its latest top-of-the-line products at the ‘IDC IT Managers Forum Egypt’, which opened at the Four Seasons Hotel in Cairo. Bullish projections for the MFC market in the EMEA region, which according to latest IDC research will witness a 12.2 percent growth by 2013, is driving the need for new technologies in colour laser multifunction peripherals and printer devices, and has prompted the manufacturer to stage an extensive participation at the event. Brother’s presence is also part of its expansion initiative in Egypt, where it recently named a new distributor Smart Technology Company (SMARTEC).
Bassem El Halabi, Corporate Sales Manager, P&S Division, Brother Gulf, is set to present a detailed presentation on Brother’s latest product line up and how it will help companies in the midst of the economic downturn. This includes the new HL-5300 series for SMBs, which is designed to drive down printing costs and to reduce energy use, leverage print management tools to further reduce costs; and the HL-3000 Series Color LED Printer and 9000 Color LED All-in-One Series, which both offer prints up to 600x2400 dpi resolution, adjustable, 250-sheet paper capacity, Ethernet and high speed USB 2.0 interfaces and separate toner/ drum set. El Halabi will join some of the region’s most influential ICT thought leaders today, who will deliver high-impact presentations on the subjects of most importance to today’s IT Managers.
Commenting on the importance of adopting MFCs among SMBs and enterprises, Shinji Tada, Managing Director, Brother Gulf, said, “It is important for IT managers, most of whom are focusing on finding ways to cut down on their expenses, to look for holistic solutions that does not only reduce costs but also ensure optimum quality. Our products have been developed to help companies save as much as 30 per cent on their imaging costs. The growing consumer awareness of the efficiency and advantages of utilising an MFC rather than a single function printer in the Egypt market presents excellent prospects for us, which also prompted us to participate in this pioneering event.”
While IT spending has been significantly affected by the economic recession since the second half of 2008, opportunities within managed print services are expected to become more aggressive as new vendors emerge and more customers begin to thoroughly appreciate the financial benefits of adopting technologically-advanced tools and solutions.
The IDC IT Managers Forum:
Smart IT Buyer Forum brings together business and technology experts from across the region to present best practices on how to become a smart IT buyer in a crisis situation.
“We are confident that our presence in this event will allow us to get closer to potential industry partners and IT managers, who will definitely benefits from the highly innovative technologies we have to offer. This is also in line with our aims to entrench our presence deeper into the Egyptian market, where we aim to achieve a 25 percent increase in our domestic market share,” concluded Tada.
For more information:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
T: +971 4 3988134
F: +971 4 3988137
E: info@communigateme.com
W: www.communigateme.com
Posted by
VMD - [Virtual Marketing Department]
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