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Billions To Be Made From Opening Up Networks
Published Aug 24, 2010
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If there is one lesson the iPhone has taught us, it’s the value of exposing intelligence through a device to a broad developer community. Consider the power of iPhone’s 200,000+ applications. If one device can create this frenzy, imagine for a moment if intelligence in networks was exposed in the same way.
In its recently published book entitled, The Shift: The Evolving Market, Players and Business Models in a 2.0 World, Alcatel-Lucent puts the potential reward at $100 billion in the U.S. market alone when service providers open up their networks to developers, advertisers and content providers. The book analyzes primary and secondary market research compiled over a year on the Web 2.0 marketplace and the constraints of technology and service fragmentation within the industry. It identifies lucrative market opportunities across an ecosystem of service providers, developers and advertisers based on user demand within gaming, video, television, social media, advertising, enterprise, healthcare, government and education environments.
“Rather than attempting to discover the next killer app on their own to respond to an increasingly fickle customer base, service providers can tap the creative muscle of a global developer community numbering 14 million to more rapidly and efficiently bring new services to market,” said Allison Cerra, who helps lead marketing activities within Alcatel-Lucent’s America’s region and is one of the book’s authors. “Tremendous revenue opportunities await service providers that can enter into new business models with developers and advertisers to defragment the industry and add value to other stakeholders in the ecosystem while providing users with service access anytime, anyplace and over any device.”
Citing the universal currency uniting developers as “time,” the book states service providers can attract talented developers through value propositions that accelerate the development cycle. For instance, the book found 50 percent of developers are interested in network-based capabilities that enrich development and are willing to pay 2 to 3 times more for APIs (application programming interfaces) that are bundled together. The Shift: The Evolving Market, Players and Business Models in a 2.0 World can be obtained at: http://www.theshiftonline.com.
For more information:
E: press@alcatel-lucent.com
Posted by
VMD - [Virtual Marketing Department]
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