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From Wide Imaging To Telephoto Power: The New, Smarter Generation Of Digital IXUS
Published Jul 15, 2009
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Canon Middle East updates its Digital IXUS range with two exciting new models:
the Digital IXUS 110 IS and the Digital IXUS 990 IS.
The Digital IXUS 110 IS offers the ultimate in wide shooting via a wide angle zoom lens, wide aspect LCD and widescreen HD movie shooting, while the Digital IXUS 990 IS delivers superior telephoto reach via a 5.0x optical zoom, and detailed image review with a 3.0” PureColor LCD II.
Both feature a new Smart Auto mode, which uses Canon’s innovative Scene Detection Technology to deliver incredible shots with simple point and shoot operation.
Both 12.1 Megapixel models shoot stunning HD movies (1280 x 720, 30fps) and have HDMI connections for playback on compatible HD televisions.
Replacing the Digital IXUS 90 IS and Digital IXUS 970 IS respectively, the Digital IXUS 110 IS and Digital IXUS 990 IS continue the IXUS heritage combination of exquisite imaging and design.
The Digital IXUS 110 IS comes in a choice of gold, silver, pink or blue while the Digital IXUS 990 IS features a classic, metallic finish.
Go wide or go long
The Digital IXUS 110 IS offers a complete wide shooting solution for both still images and video.
A wide angle lens (28–112mm) captures more in the frame, making it ideal for scenery or group shots.
Framing and reviewing wide photos or widescreen HD movies is simple with the wide aspect (16:9) 2.8” PureColor LCD II.
With its 5.0x optical zoom, the Digital IXUS 990 IS gives users a powerful range of framing options or the ability to bring distant subjects up close.
Canon’s optical Image Stabilizer delivers blur free results throughout the zoom range on both cameras.
Exceptional quality
Both models capture images at an incredible 12.1 Megapixel resolution, offering the freedom to crop or enlarge images with no loss in detail.
Canon’s DIGIC 4 processor uses improved algorithms and calculation accuracy, allowing both models to deliver ultra fast operation, and rich, low noise images with outstanding clarity and colour reproduction.
Canon know how: intelligent photography
For maximum results with minimum effort, both models incorporate a new Smart Auto mode.
This uses Canon’s Scene Detection Technology to analyse the shooting scene in detail checking subject brightness, contrast, distance and overall hue.
The camera then instantly selects one of 18 possible modes, to ensure perfect settings for the scene.
Thanks to DIGIC 4 processing, Canon’s intelligent technologies are now more accurate than ever.
Improved Motion Detection Technology aids blur free capture of moving subjects.
i-Contrast brightens the dark areas of a photo without blowing out correctly exposed areas.
Face Detection incorporates new Blink Detection, which helps avoid the disappointment of a mistimed portrait shot.
FaceSelf Timer simplifies group shots or self portraits by waiting until the user enters the frame before shooting.
A smarter experience
New Active Display is a fun interactive way of reviewing images:
by moving the camera gently during playback, a scrolling function is activated.
Both models are easier to use than ever, thanks to an improved, better looking Graphical User Interface.
This includes a handy Hints & Tips option, which offers unobtrusive advice on making the most of the camera’s features.
The wide range of shooting modes in the Digital IXUS 990 IS includes options for creative photography:
the new Zoom Blur mode physically zooms the lens during exposure to create a dynamic feeling of movement, while the improved Creative Light Effect moves the IS system lens during longer exposures for a ‘drawing with light’ effect.
“These cameras combine new levels of intelligent functionality with the kind of head turning design that only Digital IXUS offers,” said Jason Rego, DSC Product Manager, Canon Middle East.
Features at a glance:
Wide angle 4x optical zoom lens (Digital IXUS 110 IS), powerful 5x optical zoom (Digital IXUS 990 IS both with optical Image Stabilizer
12.1 Megapixel CCD
Wide aspect 2.8” PureColor LCD II (Digital IXUS 110 IS), 3.0” PureColor LCD II (Digital IXUS 990 IS)
HD movies (1280 x 720, 30fps) and HDMI connection
Smart Auto mode with Scene Detecti Technology
DIGIC 4 for ultra fast responsiveness and superb image quality
Combats blur with IS and Motion Detection Technology
People shots made easy with Face Detection Technology and Face Select & Track, plus Blink Detection, FaceSelf Timer and
Auto Red Eye Correction
Active Display for interactive playback
i-Contrast brightens dark areas without blowing out correctly exposed areas
Improved User Interface with Hints & Tips
Digital IXUS 110 IS available in silver, gold, pink, blue
Posted by
VMD - [Virtual Marketing Department]
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