|
|
|
|
|
Intel Egypt Reaches Out To Consumers Through Facebook
Published Sep 21, 2010
|
As part of Intel's commitment to reach out to Egyptian consumers and communicate with them on an ongoing basis, Intel Egypt finalized it's summer competition "Charge your turbo" through its newly launched fan page on Facebook with over 1300 fans in just 6 weeks.
During the period of July 18th to August 25th, Intel ran a consumer competition via the social media portal Facebook, it being one of the highest visited social media portals in Egypt. The campaign ran in parallel with Intel’s marketing consumer campaign with the aim of allowing users to experience just how smart and fast the Intel Core i5 processor is as well as to allow Egyptian consumers to interact with the Intel brand and create an open two-way communication channel.
“The idea of educating the Egyptian consumers about Intel’s latest technologies was the main purpose behind the competition, but we were impressed to realize the Egyptian consumer’s thirst to knowledge about all topics of technology in general” said Karim El Fateh, Business Development Manager, Intel Egypt.
With a rise of 171 interactions on average per week, Intel realized that Egyptian consumers were interested in learning about all topics of technology, including how to make the battery life live longer, differences between Core i3, Core i5, Core i7, and Intel’s 32 nanometer (nm) technology..
Some of the main highlights of the success of the competition included:
> Intel Egypt’s fan page attracted 1300 Egyptian consumers in six weeks; 65% of fans being males, and 35% females
> 96% of male fans are from the age group of 13 – 34 years old, while 74.5% of female fans were from the same age group
> Only 4% of the males were from the age group of 35 – 55+, while 25.5% of the females where from the same age group
- Intel Egypt fan page received 1795 views on average each week
- Fans on Intel Egypt interacted 171 times on average each week
The competition closed with three top winners (Ahmed Ezzat, Ahmed Said and Mahmoud Gaber Refay) who were awarded three laptops based on the Intel Core I family processor, and 22 additional consolance winners who received a 3 month free ADSL subscrition, router and laptop bag from Intel.
"We are very happy to have successfully reached out the Egyptian consumer and to have learnt more about their needs of technology. After all, Intel is not just about 'what we make, but what we make possible',"concluded Mr. El Fateh.
The Intel Egypt fanpage will reamain live and running and will continue to communicate with its consumer going forward. To learn more about the fanpage, vist
http://www.facebook.com/#!/pages/Intel-Egypt/139804259365408?ref=ts
Posted by
VMD - [Virtual Marketing Department]
|
|
|
