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Samsung Takes Lead In 3DTV With Global Sales Of 500,000 Units

Published Sep 21, 2010

Samsung Electronics Co., Ltd. recently announced revenues of 32 billion USD on a consolidated basis for the second quarter ended June 30, 2010, a 17 percent increase year-on-year. For the quarter, the company posted net income of 4.2 billion USD.

Samsung’s digital media businesses – including Visual Display and Digital Appliances – registered sales of 12.28 billion USD, a 20 percent increase year-on-year. Operating profit was 304 million USD, down from 979 billion USD in the same period last year.

In flat panel TVs, Samsung shipped 9.02 million units, up 43 percent year-on-year due to strong growth in developing markets. In developed markets, increased sales of large-sized, LED and 3D-capable TVs drove operating profit. Samsung took a strong lead in the 3D TV market, selling more than 500,000 units following the launch of its new lineup in March.

Digital Appliance sales rose 23 percent from the same period of 2009, supported by demand in developed markets, Russia and some emerging markets.

In the third quarter, demand for flat panel TVs is forecast to increase 20 percent year-on-year. Sales of high-end LED models are expected to rise, accounting for 30 percent of total LCD TV sales during the fourth quarter. Samsung will continue to expand its LED TV lineup and reinforce leadership with its 3D total solution.

Samsung’s growth rate in Flat Panel TV units from 2009 to 2010 for H1 was in excess of 150 percent, whilst LED TV technology grew by more than 600 percent over the same period. Today, one in four LED TV’s sets being sold by Samsung is FHD 3D compatible sets. Overall, Samsung also continues to enjoy the market leading share for LCD TV in the first Half 2010. (LCD 38% QTY, 42% AMT: sourced from GFK Data)

Justin Shaw, General Manager, TV division, Samsung Gulf Electronics, Dubai, said: “ Apart from our market leading quality, design and performance, strong demand for Samsung panels have been driven by three key technology trends; LED Television, 3D TV and Internet Enable Television.”



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