|
|
|
|
|
Intel Rises to 7th Best Global Brand
Published Sep 21, 2010
|
Intel Corporation rose two places on Interbrand’s annual 100 Best Global Brands list, ranking seventh and extending its streak of placing in the Top 10 since the list debuted in 2001. Intel’s brand value of $32 billion is a 4 percent increase over last year.
Of Intel’s performance to maintain its place among the world’s elite super brands, Interbrand said the following in its announcement today:
“In a year that saw many companies pull back, Intel stayed the course, committing billions of dollars to new and updated manufacturing facilities, which accelerated the rollout of new processors. It looked for ways to expand the business in two directions: moving beyond the PC and server markets [by] launching chips for everything from mobile phones to smart TVs, and creating ways to help its partners improve their businesses via an app store and the creation of an applications developer program.
“It also has addressed the issue of security by recently acquiring McAfee. The brand itself has been on a kick, simplifying things to help customers navigate, but now must balance the strength of its heritage as a PC-centric firm with the clear need to become a brand for the future of computing, where phones, TVs, cars and everything else are themselves smart. Only time will tell whether the brand that has acted as the engine of computing for the past 20 years will continue to play that role for the next 20.”
Intel’s 2010 ranking puts the company back to where it was in 2007 and 2008 before dropping to ninth a year ago.
The elite of the Best Global Brands are long-established brands with a global reach and marketing strategy. The Top 10 for 2010 are: Coca-Cola, IBM, Microsoft, Google, GE, McDonald’s, Intel, Nokia, Disney and HP.
Posted by
VMD - [Virtual Marketing Department]
|
|
|
