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New Creative Products Target Digital Entertainment Segment Of AED 10 Billion UAE Consumer Electronics Market
Published Sep 23, 2010
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Creative Technology Ltd. announced the Middle East launch of its latest digital entertainment devices during a special dealer seminar entitled ‘Pure Music Everywhere’, at the Fairmont Hotel, Dubai, yesterday (Wednesday, September 22, 2010).
Headlining Creative’s new products were the Zen X-Fi Style media player which intelligently restores quality lost during format compression; and the lightweight Creative HQ-1450 and Creative HQ-1600 gaming headphones fitted with Neodymium drivers to produce exceptional natural audio quality. The new products are expected to gain a strong share in the digital entertainment segment of the UAE’s thriving consumer electronics market which is expected to be worth AED 10 billion in 2010.
In addition to unveiling the new products, Creative also showcased its range of advanced high-performance wireless speakers that were launched earlier this year, including the ZiiSound D5, the Inspire S2 Wireless, Creative D200 and Creative D100.
“The UAE is a key destination for our digital entertainment range as it is the Gulf’s largest consumer electronics market. Through cutting-edge technologies such as X-Fi and one-piece wireless audio our products are more than capable of exceeding the expectations of the country’s young and tech-savvy population. As the commercial hub of the country, Dubai is the perfect venue to introduce these latest offerings,” said Desmond Lim, Senior Manager - Regional Sales, Creative Technology Ltd.
Creative Technology Ltd. is expanding its presence in the Middle East to complement the region’s movement towards a digital society and its transformation into an entertainment and media hub. The audio-video industry is expected to become a USD 3 billion market in the Middle Eat and Africa by 2012. Creative garnered worldwide fame for its Sound Blaster sound cards and is credited for its influence on the development of the global PC multimedia market. It intends to leverage its market leadership and technology expertise to help revolutionize the Middle East digital entertainment markets as well.
Key product features/specifications:
Creative Zen X-Fi Style
- Large vibrant 2.4" TFT LCD 262K colors.
- X-Fi technology for crystal - clear audio.
- Video out with X-Fi audio quality for watching movies on your TV (NTSC/PAL).
- Audio Format: Lossless audio support (FLAC), AAC, MP3, WMA(DRM9), Audible Format 4.
- Video Format: WMV9, MPEG4-SP³, DivX 4/5 and XviD (Up to 640 x 480 video size).
- Play time: Up to 25hrs of audio, up to 5hrs video.
- Built-in speaker for music sharing.
- Built-in FM Radio, Voice Recorder, Alarm Clock and Calendar.
Creative HQ-1600 Headphones
- Lightweight and portable (180g).
- Adjustable headband and ear cups incorporating soft leatherette ear cushions.
- Circumaural design with effective attenuation of ambient noise.
- High performance 40mm drivers with Neodymium magnet with copper-clad aluminium wire voice coil that delivers natural and balanced sound.
Creative HQ-1450 Headphones
- Enhanced comfort while listening to music on the move through ergonomic headband and soft leatherette ear cushions.
- High performance 30mm drivers with Neodymium magnet with copper-clad aluminium wire voice coil that delivers natural and balanced sound.
- Available in attractive red, skyline blue, garden green or monochrome black in a lightweight, compact Supra-Aural design.
ZiiSound D5 – Flagship One-Piece Wireless Speaker System
- Seamless wireless music streaming with any compatible stereo Bluetooth mobile phone, portable media player, netbook, notebook and just about every Bluetooth A2DP enabled device.
- Works with the iPhone, the iPod† and the iPad when used with the bundled detachable iPod Transmitter.
- apt-X — high performance low latency audio codec for superior stereo Bluetooth audio.
- In-house acoustics tuning and modelling ensures striking accuracy, detail and atmosphere, setting new benchmarks in one-piece speaker system design.
- High performance drivers and digital amplifiers for balanced and dynamic audio clarity.
- Integrated AUX-In for connecting to other audio devices.
Creative Inspire S2 Wireless – Award-Winning 2.1 Wireless Speaker System
- Plug and play wireless audio with any USB notebook or PC (No software drivers required).
- Seamless wireless streaming from any compatible stereo Bluetooth notebook or mobile device.
- apt-X — high performance low latency audio codec for superior stereo Bluetooth audio.
- Creative DIRECT-THROW subwoofer delivers dynamic mid-bass users can feel.
- Large slot type rear port tube for improved air flow.
- Digital volume control with Headphone-Out for. private listening and AUX-In for connecting to MP3 players.
Creative D200 – One-Piece Best-in-Class Wireless Speaker System
- Simplistic design and efficient amplifiers and precision drivers encased in a highly braced single shell chassis for a distortion-free soothing playback.
- Bluetooth interoperability allows fuss free wireless connection for music enjoyment with stereo Bluetooth compatible devices such as mobile phones, netbooks, and other mobile devices.
- apt-X — high performance low latency audio codec for superior stereo Bluetooth audio.
- Integrated AUX-In for connecting to other audio devices.
Creative D100 – Wireless Boombox
- Plays high quality wireless audio and controls music with the iPhone, netbooks and other compatible Bluetooth mobile devices.
- Integrated AUX-In for connecting to other audio devices.
- The Creative D100 is powered by mains power supply or 4 widely available AA batteries. It is truly portable, keeping the music going wherever users go.
- Choice of vibrant colours to suit different lifestyles.
For further information, please contact:
Orient Planet PR & Marketing Communications
Tel: +971 43988901
Fax: +971 43988941
P.O.Box 23345, Dubai, UAE
Email: media@orientplanet.com
Website: www.orientplanet.com
Posted by
VMD - [Virtual Marketing Department]
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