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Jacky’s Electronics Ends As Top Retailer At Gitex Shopper 2010
Published Oct 26, 2010
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The company has experienced an increase of 15 percent in sales from last year with more visitors attending the event as compared to previous years. Notebooks and smartphones remained the most sold products followed by digital cameras and TVs.
“Our great bundles, raffles of BenQ LCD TVs every 15 minutes and price points made our participation successful again this year. During the final days, some of the bundles such as Acer Intel Core i3 laptops with free netbook and cellphone gave a boost to sales. In addition, Canon DSLR bundled with an extra lens and a 22” LCD TV made the cameras sell like hotcakes,” said Ashish Panjabi, Chief Operating Officer, Jacky’s Electronics.
“This year, majority of our customers were Asians including from the Indian subcontinent and Pan Arabs. There was also an increase of local Emiratis who came to the event as compared from last year,” he added.
In addition, Panjabi furthered that the Dubai Metro and the free shuttle bus services from Rashidiya station made the event more accessible to visitors. There was also better event awareness from the first day onwards bringing consistency in sales throughout the day event as opposed to the skews towards two or three days that the event traditionally had.
Jacky’s Electronics, the exhibition’s Strategic Partner, is discussing the size of its participation in next year’s Gitex Shopper with the Dubai World Trade Centre.
“Gitex Shopper is an important event for the company as it gives us a chance to understand firsthand our customers’ needs in a short period of time. Furthermore, it also allows us to showcase ourselves to thousands of customers who may not be frequent visitors to our retail outlets, and in turn make them into loyal customers in the long term. Most specially, Gitex Shopper is another month in our calendar in terms of sales revenue,” Panjabi explained.
Social media platforms like Facebook and Twitter were also significant tools for Jacky’s Electronics this year. The company was able to answer queries and made daily updates on new deals when they happen on the shop floor. Jacky’s Facebook and Twitter fanpages are www.facebook.com/jackysuae/ and www.twitter.com/jackysuae/
Posted by
VMD - [Virtual Marketing Department]
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