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Canon Middle East Continues Aggressive Regional Push In Q4 2010
Published Nov 7, 2010
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Canon Middle East, the world-leader in imaging solutions, is unveiling its latest range of top-of-the-line DSLR models in Cairo, Egypt as part of an aggressive push to increase its market share in the Middle East and North Africa region.
The company expects to boost its sales growth in the last quarter of the year with the launch of the latest additions to its world famous EOS series of DSLR cameras: the EOS 60D; and the EOS 1D Mark IV.
“As a global leader in the photo, video and printing business offering cutting-edge technology and unrivalled performance and range, Canon seeks to strengthen its market-leading position in key growth areas such as Egypt. The launch of our new DSLR models will introduce a growing community of photography enthusiasts in the country to the latest in photographic technologies,” said Somesh Adukia, Sales Manager, Canon Middle East
The EOS 60D is designed for those who want to take their skills to the next level by offering a series of high performance and creative features. With enhanced ergonomics, it enables photographers to get creative results. The model also boasts a brand new Vari-angle LCD that enables the photographer to shoot of stills and Full HD movies from almost any angle
Meanwhile, the EOS ID Mark IV delivers a combination of speed, performance, image quality and durability designed to be the ultimate tool for photojournalists and sports/action photographers who absolutely cannot miss a shot.
The launch will be marked by a series of photography workshops for both amateurs and professionals in a specially-designed stand at the Sonesta Hotel and also at City Center Maady. “Our product experts will share invaluable knowledge and insights on DSLR photography for students of American University of Cairo and a cross section of photography enthusiasts of various levels to hone their skills and heighten their passion for photography,” continued Adukia.
Besides the free photography workshops, Canon Middle East is also offering a 20 percent discount on all Canon DSLR products that will be bought during the launch period from 3 to 5 November 2010. In addition, existing Canon camera owners can also have their units inspected in the “Check and Clean Campaign” running simultaneously with the launch event and training sessions.
“Through this campaign, we want our consumers to get the best out of their Canon DSLR cameras by having their units checked and cleaned for optimum performance and, hopefully, for an extended, durable partnership,” Adukia ended.
About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.
Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - ‘To live and work together for the common good’.
Further information about Canon Middle East is available at: www.canon-me.com
For media enquiries, please contact:
Rijosh Joseph
d’pr
t: +971 50 2818849
e: rijosh@d-pr.ae
Posted by
VMD - [Virtual Marketing Department]
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