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The Fastest Mobile Network Congratulates Sebastian Vettel And The Fastest Team In The World

Published Nov 21, 2010

As the official Race Partner for Red Bull Racing during the 2010 Formula 1 Etihad Airways Abu Dhabi Grand Prix, du – the fastest network in the UAE – congratulated Red Bull Racing’s driver, Sebastian Vettel, on winning the coveted F1 championship. du’s partnership with the fastest racing team comes as part of a longstanding collaboration, with du having been the Telecom Partner for Red Bull’s main events in the UAE throughout 2010.

“We congratulate Red Bull on F1 champion Sebastian Vettel’s impressive performance at the 2010 Formula 1 Etihad Airways Abu Dhabi Grand Prix. We believe that it is natural synergy that brought together du – the fastest network in the UAE with Red Bull, the fastest racing team, at the fastest event in the world,” commented Farid Faraidooni, Chief Commercial Officer, du.

As a fitting complement to du’s partnership with the fastest F1 racing team, the UAE joined the league of the select few nations in the world to first launch the unprecedented mobile broadband speeds of up to 42.2 Mbps, the fastest in the country, following du's upgrade of its network to next-generation DC-HSPA+ technology.

du's ultra high-speed mobile broadband network enables customers to have a superior mobile broadband experience including the fastest internet browsing, music downloads or mobile TV access among many other applications. In addition, this ultra high-speed network roll-out reinforces du's current position as one of the leading operators in the region, providing the best value-for-money and advanced fixed and mobile broadband services to both individual and business users. Today, du’s advanced mobile network offering Real Broadband high internet speed of upto 42Mbps covers 98 per cent of the UAE’s populated areas.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 34 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae
du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Gregory Henderson
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6487
Fax: +971 4 367 2615
Email: gregory.henderson@dubai.mslpr.com



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